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Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky once you would like to bring on a brand new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Online Shopping Cart Site
Many solutions Purposefully create a closed system, which is tedious to move away from once you get started. However, with a stage called Ecwid, you do not need to worry about it. Actually, the whole goal of the business, which began in 2009, would be to quickly and inexpensively make an online store system on your existing websites.
You do not have To create a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the US or Europe. Even companies in developing nations have a chance to get an internet store going, and you don’t have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all the crucial stuff that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does allow you produce a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Online Shopping Cart Site
The Product operates by providing you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new site. The primary attribute is that you can choose your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several different websites if you plan on selling elsewhere on the web. Manage all of these websites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and each one these earnings are represented onto the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your things on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping aspect. With real-time transport integrations you always know what’s happening with your orders and at which they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You get lots of promotional tools such as coupons, discounts, and bulk pricing and more
Produce your personalized email alerts
Use the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in physical locations too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There’s a couple of methods you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Online Shopping Cart Site
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on most of paid-for plans, you will want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a pretty Standard plan, in which attributes like discount coupons and support are not accessible, and it merely allows you to sell up to ten products in 2 categories — but this may really be adequate for some users, and using it’s a good way to try the system out.
But, A key point to note about the free program is the fact that it is not good from an search engine optimization point of view — you need to be on a paid program to ensure that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language versions of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords in your product title (not a bad idea anyway) that your URL will comprise them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Online Shopping Cart Site
One area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and means that if you feel the need to migrate your store to another e-commerce platform, you should not have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). The other main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is quite simple: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing products like Shopify provide a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms quite easily. Online Shopping Cart Site
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right is used to edit or display related products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing transport prices and so on…but there is nothing here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s typically a good idea to speak with a lawyer on what to do); and even if your business is not based in the EU, then you still need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to run cookies Online Shopping Cart Site
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at There is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on this front I can find, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will need to put quite a lot of time aside to set this up.
Installation and Design
I Truly like The fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform that you want to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with some fine photos and text. Once you get your store implemented on a site or social page it appears fairly sleek.
The layout Depends somewhat on the subject you’ve got on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they want to market.
Though many Websites will be mobile friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers an opportunity to get products from the cell interface.
The final Design thing that makes sense to mention is your vocabulary instrument. Since running an internet store generally requires one to reach out to people from all over the world, you are bound to stumble upon some clients who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to install applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Online Shopping Cart Site
Some of the programs Will give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d typically have to implement additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, as you gain access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and image then save the product for afterwards. Of course you can always open the Powerful Options, but they different these for if you are ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is always one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of the plans they offer, making it desirable for any store that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all the trades that come through your website. It is rather simple to employ one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of those processors have their own transaction fees so you have to get ready for these.
It’s quite Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited supplier. The company also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Online Shopping Cart Site
What if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available in the Ecwid Program shop.
· You can’t alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like crazy, and mention that many other platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to sell online, as long as you employ the best methods to improve your earnings online too. Ecwid is a sleek system, with superb easy implementation measures, making it ideal for your small business audience. Online Shopping Cart Site