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Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Online Shopping Chat
Many options Intentionally make a closed system, which can be tedious to move away from as soon as you get started. However, with a stage named Ecwid, you no longer have to be concerned about it. Actually, the entire aim of the company, which began in 2009, is to quickly and inexpensively create an online store system on your existing websites.
You do not have To create a completely different website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, because I understand the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing countries have a chance to find an online store heading, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a website and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Online Shopping Chat
The Product works by providing you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The main attribute is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various other sites if you plan on selling elsewhere online. Manage all these sites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and all these sales are represented onto the back part of your site.
The system is Also made to integrate nicely with social networks, and that means you can sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery facet. With real-time transport integrations you constantly know what’s happening with your orders and where they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The machine has over 43 translations for selling around the world
You get lots of promotional instruments such as vouchers, discounts, and bulk pricing and more
Create your own customized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in bodily places too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, irrespective of if a customer purchases a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There is a couple of methods that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Online Shopping Chat
If you are based outside The US / UK, or need to utilize another mobile device kind, the good news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you will need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a fairly Basic plan, in which features such as discount coupons and service aren’t available, and it merely allows you to sell up to ten products in 2 categories — but this may really be sufficient for some customers, and using it is a good way to try the system out.
However, A key point to note about the free plan is the fact that it isn’t great from an search engine optimization point of view — you need to be on a paid plan to make certain your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language variations of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Online Shopping Chat
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from the box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from particular countries). The other principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is quite easy: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed app is provided by Ecwid to enable you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods like Shopify provide a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms quite easily. Online Shopping Chat
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, setting up transport rates and so on…but there is nothing here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a great idea to speak with an attorney on what to do); and even if your company is not based in the EU, then you still will need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and also to log that consent).
There does not seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to run cookies Online Shopping Chat
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front that I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which does supply all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll want to put quite a lot of time apart to set it up.
Installation and Design
I Truly like The simple fact which you’re able to run a web site without paying anything. This makes the setup process that much simpler, because you just need to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for every platform that you want to set your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration measure with a few fine photos and text. As soon as you obtain your store implemented on a website or societal page it looks fairly slick.
The layout Depends upon the subject you have on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they wish to market.
Although many Sites are going to be mobile friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since running an online store generally requires one to attain out to individuals from throughout the planet, you are bound to stumble upon a few clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem at all.
The Ecwid App Economy
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their shop performance readily. Online Shopping Chat
Some of the programs Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would normally need to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress websites, as you gain access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you can always open up the More Powerful Options, but they separate these for if you are all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is one of my favorite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time brief and encourage quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It’s not always Easy to find an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of the plans they provide, making it desirable for any shop that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each of those processors have their own trade fees so that you have to get ready for these.
It is quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The business also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Online Shopping Chat
What if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to develop a complete site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available from the Ecwid Program shop.
· You can not change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like mad, and mention that many other platforms drag you in free trial, where you will finally have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone management program. The Business program goes up to 2500 products for a superb price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually more affordable than a lot of the other programs we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to sell online, as long as you employ the best ways to improve your sales online as well. Ecwid is a sleek system, with super simple implementation steps, making it ideal for the small business audience. Online Shopping Chat