Introduction Online Store App
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Online Store App
Many options Intentionally create a closed system, which is tedious to move away from once you begin. But with a platform called Ecwid, you do not have to worry about it. Actually, the whole goal of the business, which began in 2009, is to quickly and inexpensively create an internet store system in your existing websites.
You do not have To make a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to get an internet store going, and you don’t even have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Online Store App
The Product operates by providing you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The primary attribute is that you can take your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere on the web. Manage all of these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a few sales and each one these sales are represented on the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means you can sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery aspect. With real-time shipping integrations you constantly know what’s going on with your requests and where they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional instruments such as coupons, discounts, and bulk pricing and much more
Produce your personalized email alerts
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in bodily places too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Performance, regardless of if or not a customer purchases a product in store, online, on their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There’s a few methods that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Online Store App
If you’re located outside The US / UK, or need to utilize another mobile device type, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you’ll need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Basic plan, in which attributes such as discount vouchers and support aren’t available, and it merely lets you sell up to ten products in 2 classes — but this may actually be adequate for some customers, and using it’s a good way to try out the system.
However, A vital point to notice about the free program is the fact that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to make certain that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) your URL will comprise them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Online Store App
One place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is very easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is provided by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing products such as Shopify offer a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Online Store App
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the place on the right is used to edit or display related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up shipping prices etc…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a good idea to speak with a lawyer about what to do); and even when your company is not based in the EU, then you still need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that approval ).
There does not Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to run cookies Online Store App
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, does not seem to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which does supply all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a great deal of time aside to set this up.
Installation and Design
I Truly like The simple fact that you’re able to run a web site without paying for anything. This makes the setup process that much simpler, because you simply need to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for each platform you would like to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, because it walks you through each site creation and integration measure with a few fine photos and text. Once you get your store implemented on a site or societal page it appears fairly sleek.
The design Depends upon the theme you have on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they want to market.
Although many Sites will be cellular friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your clients an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is the language tool. Since conducting an internet store generally requires you to attain out to people from all over the world, you’re bound to stumble upon a few customers who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid Program Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance readily. Online Store App
Some of the programs Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to implement additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and image then save the product for afterwards. Of course you can always open the More Powerful Options, however they separate these for when you are ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to talk to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, making it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to implement these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their own trade fees so you need to prepare for these.
It’s quite Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Online Store App
What if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available from the Ecwid App store.
· You can not change merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like crazy, and mention that many other platforms drag you into a free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to market online, as long as you employ the best ways to improve your earnings online as well. Ecwid is a sleek system, with super easy implementation measures, making it perfect for the small business audience. Online Store App