Overview Open Source Email Marketing Software Download
For many an evening in 2004, three people sat Around a single desk in a small medical office — an office that served as the group’s conference room, breakfast area, and thought hub. Backed by a little programming team in India, the trio (comprising Benchmark Internet Group founder Curt Keller, his wife Denise, and an search engine optimization expert) discussed ideas on how best to execute a deceptively simple idea. Simple email marketing. Many of their thoughts were beyond the means of the fledgling company, but that did not stop Keller from planning ahead.
The first Clients of Benchmark Email were small businesses located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his staff personally sold them on the usage of email marketing, while working hard to create a simple user interface which would be easy to operate. All the time, the company uses such novel ideas as customizable templates and software which adapted to user requirements. They also made sure from the beginning that anyone who needed help would have rapid access to outstanding customer care.
Benchmark Has continued to grow and advantagesper. Its current focus. Providing worldwide email advertising services to small and midsize companies while continuing to honor a commitment to help kids in need. This does not mean that Benchmark is a little-guys-only service, however; it’s stuck to its core principle of adaptability and serves large organizations such as UNICEF and Kaiser-Permanente through its High Volume Enterprise plans.
Today, Benchmark serves up of 73,000 users from across the planet, however, the company has not forgotten its roots. Benchmark still maintains good relationships with small, locally-based companies. In reality, the organization supplies a full page of testimonials from local users of this app. You can read about Benchmark’s background and development here.
While the Majority of the attributes Benchmark provides Are on par with the rest of the business, among the standout features of the ESP is the simple fact that nearly all its features come standard with each accounts — such as the free ones. Below are a few of Benchmark’s most notable offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark offers all customers access to the library of over 400 templates. These are organized into 19 categories, some of which are tailored to specific industries such as education, entertainment, and retail. There’s also a class for social media-specific templates.
· Video Emails. Perhaps the best-known benefit of Benchmark is its support for video mails. The business describes the advantages of this feature here.
· Online Surveys. You can create professional-looking online surveys using one of Benchmark’s 6 templates. Post your survey on your site or construct it into an email.
· Dedicated Email Server. All of Benchmark’s High Volume plans have a dedicated IP address to help increase deliverability rates. Users on other programs have the choice of paying for this service ($30/month) to boost their particular delivery stats. Read more about the benefits of dedicated servers here.
· Email Delivery Management. Benchmark’s email delivery management program is about getting customers’ mails into inboxes. The business is a member of the Email Sender and Provider Coalition and works with ReturnPath, a leading email delivery and delivery support. The business also communicates with ISPs on its customers’ behalf. Open Source Email Marketing Software Download
· Mobile App. Benchmark’s mobile programs allow customers having an Apple device to get several functions on the road. They can access and include contacts, browse reports, send videos via integration using a YouTube account, and even design and send fast email blasts with one of 10 templates that are available. That is quite a little more than a number of other businesses offer in their mobile programs, which makes them considerably more operational.
· Photo Editing. If the pictures you plan to use on your email campaign aren’t perfectly sized or need some colour adjustment, you can use Benchmark’s integrated photo editor. This is a pretty handy feature if you do not have photoshop accessible.
· Code Editor. If you have the know-how to work magic with HTML, Benchmark provides this ultra-customization choice with which you can construct your mails from scratch.
· Autoresponder. Each Benchmark client has the ability to design around eight custom autoresponder messages. These can be scheduled as a string or event lead-up, or designed as yearly messages such as birthday or anniversary emails.
· Sign-Up Types . The only way to be prosperous in email marketing is through growing your list, and Benchmark actually promotes doing so via sign-up forms. The company bases its Free For Life account completely around site and Facebook sign-ups and supplies an easy-to-use tool to create customized templates for every medium.
· Inbox Checker. Since every email program differs and every internet browser includes a signature style, making sure your emails look great across the board is important. It is possible to use Inbox Checker to have a look at the way that your email displays in Gmail using Explorer and Outlook 3. Employing the full program (which checks everything out of AOL to Yahoo, Explorer to Safari, mobile to PC) is a paid add-on provider, available for $14 per 100 checks.
· RSS-to-Email. Regular bloggers may create newsletters from their blogs automatically through the RSS-to-Email feature, which works with any site which manages an RSS-feed. Users simply need to establish a template and campaign within Benchmark once.
· API Integration. An API (Application Program Interface) allows different software programs to communicate with one another with no formal plug link. Benchmark’s API Integration feature permits users with XML-RPC, HTTP POST, or HTTP GET skills to recover data from some other apps which use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this allows them to perform three functions. Manage contact lists, manage campaigns and effort sending, and assess data. The company describes this function in more detail here.
· Advanced Metrics. Benchmark offers both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is offered in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Ease Of Use
Signing up for a Benchmark account is fairly straightforward. After entering your name, email, contact number, and business name, you have to validate your email address. This was a five-minute procedure for me. Upon logging in to my new account (using the free program ) I was greeted by an attractive UI that gave me a clear path about the best way best to make my very first email campaign. Good start!
Email Campaign Creation
On its dashboard, Benchmark offers users five main options. Emails, Automations, Contacts, Surveys, and Reports. To make a new campaign, proceed to the Emails segment, then hit on the large blue”Create New Email” button at the upper right-hand corner. Open Source Email Marketing Software Download
From there, you have to decide If You Would like an RSS Or classic email message. You can use Benchmark’s drag-and-drop editor, or go for more customization using the built-in code editor. If you are someone who codes their own email, then my hat is off to you, but I am not personally gifted that way, so I went with the drag-and-drop alternative.
I had been motivated to enter a subject line for my Email and setup how much observation I desired on the message, as well as if I wanted an automatic tweet when the campaign went out. The next task was to choose which contacts I wished to receive the campaign. With that, I was finally able to start constructing the email . If you would like to, you are able to assemble your personal email layouts using an extremely intuitive editor. On the flip side, you can alter one of Benchmark’s templates, which are great, and better than I managed to do in my.
Sending the Email Campaign
If You’re just Starting out, you can certainly do as I did and manually input contacts at a time. However, for those who already have a listing, there are several ways to import it. You can upload a CSV, xls, or txt file right from the computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste large lists of contacts to a text form. When you make your Benchmark lists, then they will show up on your dash, together with a Master Unsubscribe List.
The sending of the email is rather simple. When you’ve finished all of your tweaks, you may save the email as a draft, send it instantly, or schedule a date and time for delivery. If you would like to verify all is well before unleashing your email about the planet, you can send it to your self to preview it as many as 10 times/day. I opted to program my email for delivery to see how timely the automated system would actually be. I advised my email for 2.45 and obtained it at 2.50, therefore while the timing was not exactly perfect, it was likely present in tolerance levels for many users. If you are one of the more infrequent users who demand on-the-minute email sending, then you might have to look elsewhere. More worryingly, my email did not go to my main inbox but was automatically sorted in my”promotions” folder. Definitely not ideal.
Email Campaign Reporting
First thing I Discovered about Benchmark email reports was something I’d read in a few reviews. They are really, really fast. I mean lightning fast. Opens register from the Benchmark system virtually instantaneously. I have worked with several different apps where these reports require hours or even days to look.
Benchmark provides users with several key Pieces of data about each effort. The possibly most important statistic, the open speed, appears in both pie chart and numerical form. Additionally, Benchmark provides users with stats for clicks, forwards, bounces, unsubscribes, and misuse. Every stat further breaks down to the specific email addresses associated with a given action. Users may export this information for additional analysis by means of a csv or xls file. There is also a social networking area which reports shares through Facebook, Twitter, or LinkedIn, as well as a map which breaks down, by country, that opens your emails. Open Source Email Marketing Software Download
Though all of this information is great and Necessary, it is not enough to sustain higher level marketers that want more information such as conversions, which links were clicked, and revenue analysis. Though Google Analytics provides a whole lot of this information with appropriate integration, there might come a time when serious marketers need more info than Benchmark provides. Whether or not a small business will get to that point changes, of course, dependent on the company.
Particular Size Of Business
Benchmark made its 3-tiered pricing Structure with the goal of serving everyone from the tiniest kitchen-table startup to large email marketers. However, the company’s main focus is on small to medium businesses, particularly those just starting out in email advertising. This is especially reflected in the reality that customers subscribing to the moderate plans get unlimited emails, while bigger plans have limitations.
Integrations and Add-Ons
Benchmark Offers roughly 20 plug-ins and integrations. If you do not observe the integration you need, there’s still hope. You can use the API or request an integration by sending an email to [email protected]
· Benchmark Events — Benchmark Events is event marketing software designed to integrate fully with Benchmark Email. Launched in 2012, this program permits users to make and customize occasions, promote and sell tickets, and track the success of the events through their Benchmark Email accounts. A number of subscriptions are available, including a free alternative.
· Salesforce.com — This integration enables users to import contacts into Benchmark and utilize Benchmark’s email system to keep Salesforce customers participated. Read our overview of Salesforce here.
· WordPress — Benchmark Email Lite is a WordPress plug-in which allows users to quickly build an email audience through their subscribers. The plug-in can automatically produce email variations of blog articles and permits users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts using a Benchmark listing. Read our overview of Highrisehere.
· Benchmark Power — This free plugin allows you to source pictures for your Benchmark emails from locations across the web. Benchmark Power captures images you find and instantly uploads them to a Benchmark accounts for future usage.
· Flickr — Users with Flickr accounts can link Flickr for their own Benchmark image galleries.
· Shopify — You are able to link a Shopify account to Benchmark and automatically add Shopify clients to Benchmark lists. You may even add subscribers to various lists based on what they bought. Read our review of Shopify here.
· PayPal — Users may add any of their PayPal customers for their own Benchmark email lists bylinking the account. Read our overview of Paypal here.
· Easy List — Know more about this very simple list-making app and download it .
· WordPress — The ever-present blog and site builder offers an integration using Benchmark. Use it to send mails of your blog posts and also use the analytics to see how your subscribers respond to them. Learn more here.
· Zapier — Gain entry to Zapier’s enormous integration library here. Open Source Email Marketing Software Download
Social Media Integrations
Because Of the integral link between social networking and email advertising, it is important to check out the social networking features contained in Benchmark.
· Social Media Templates — One segment of Benchmark’s enormous email template list is made of social media-specific templates which directly promote your company’s involvement in social media forums such as Facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark offers a simple function which permits you to add a Facebook”Just Like” button to your emails.
· Facebook Sign-Up Form — Benchmark supplies easy-to-create sign-up forms (see”Features” above) for both websites and Facebook enthusiast pages, to help you convert followers into readers.
· Social Links within Mail — Once you link your Benchmark account with your Facebook, Twitter, and/or LinkedIn accounts, you can add switches to every email that will direct your readers to each of your social networking pages.
The company also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks regarding the collection of personal data from citizens of those nations. When customers provide credit card amounts to Benchmark, the company utilizes secure socket layer (SSL) protection to encrypt the information. The entire platform is encrypted to ensure the safety of customers’ personal details.
Anti-Spam Policy and Protection
Like All valid ESPs, Benchmark takes spam seriously and outlines a clear zero-tolerance policy for any of the users hoping to take part in spam actions. The business is entirely in compliance with all the U.S. CAN-SPAM Act of 2003. Benchmark also takes several measures to preserve its standing as a spam-free supplier, one of them membership in the Email Sender and Provider Coalition. The business employs the app SpamAssassin to filter messages sent through its server.
To prevent users from Unknowingly sending spam-like materials, Benchmark supplies a spam test feature which looks for words widely used in spam messages. It scores every email on a scale from 1 to 5; 5s are assigned to content that’s likely to be blocked. In the event of a top score, the program suggests”less spammy” alternatives. Individualized IP addresses also assist large-volume senders reduce their spam amounts.
Client Service and Support
Benchmark Offers its customers a great deal of support resources. Customer support is usually responsive, with minimal waiting times. The site provides good learning resources, but may be opaque at times. Key information can be buried and difficult to locate, especially in the event that you don’t know precisely what you’re searching for, especially when it comes to minute particulars about plans. For instance. The Free For Life plan comprises Benchmark branding on every email, but you won’t find that mentioned on the Free For Life webpage, not even in the fine print. Nor are you going to see it said when you register. The only place it is mentioned is in the FAQ, here.
Here are some of those resources Benchmark offers. Open Source Email Marketing Software Download
· Live Email and Support — Benchmark provides live one-on-one support through these means.
· Email Support. Contact Benchmark at support[email protected] or via the organization’s contact form . Available 24 hours Monday — Friday and limited hours on Saturday.
· Telephone Support. You are able to reach Benchmark in 800-430-4095 (U.S.) or even 001-562-252-3789 (all states ). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Accessible almost 24 hours daily Monday — Friday and limited hours on Saturday. Offered in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled because it’s closer to some QandA-format knowledge base than a normal FAQ. You will find over 900 entries, sorted into 18 topics ranging from”Getting Started” to”API.” Users can perform a key word search of any topic (or sub-topic) or of the FAQ as a whole. 1 caveat. With such an extensive knowledge base, it’s pretty much inevitable that some entries will be out of date. Some of the QandAs provide information which is wholly inaccurate, so in some cases, you might need to contact assistance to hash things out.
· Video Tutorials and Webinars — Benchmark provides about two dozen video tutorials which take users step by step through the features of the program. The company also offers a webinar known as”Benchmark Mail Crash Course.” You can see it live each Friday at 10.00 a.m. PST or watch the recorded version at any moment. You might even ask for a particular webinar on a number of different topics. Live webinars include the chance to ask questions during the presentation.
· Email Marketing Manuals and Articles — There are more in-depth details on email marketing generally, in addition to the Benchmark program especially, in the Manuals Section. These downloadable files also cover industry-specific troubles. Articles, similar to blogs, offer users guidance beyond that found in the FAQ section, but in shorter, more digestible chunks than the guides provide.
· Glossary of Email Marketing Terms — This can be a particularly valuable tool for those new to email marketing who feel consumed by all of the jargon. Benchmark provides a glossarywith 50 of the most popular email marketing terms from”above-the-fold” into”whitelists.”
· Blog and Newsletter — For current information regarding email marketing trends, check out Benchmark’s monthly newsletter, in addition to its extremely active blog. All subscribers automatically gain access to present newsletters, and Benchmark also offers an archive of newsletter posts from November 2007-October 2012.
· Benchmark Community — Benchmark users may post their newest newsletters on message boards in the Benchmark Community. This forum allows users to talk about newsletter creation approaches, vote for their favorite newsletters, and gain inspiration from other Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and does not Require any setup on your PC.
Positive Reviews and Testimonials
Benchmark Has a four-out-of-five star score on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Open Source Email Marketing Software Download
Some common points of compliments.
· Top Notch Service . This is perhaps the most typical observation concerning Benchmark, and some thing I discovered for myself too. People are inclined to find support prompt and helpful, and some say it is really the element that distinguishes Benchmark from its rivals. The business also receives praise for its website posts and videos.
· Characteristic Selection Across All Aims . Some customers praise the addition of features like AB testing and surveys in all programs; many firms charge extra for such features or only include them into their pricier plans.
· Ease of Use. Users tend to locate Benchmark’s interface extremely intuitive and user-friendly. The program gathers compliments from a broad assortment of demographics, from first-time ESP consumers to those who have tried many different programs before settling Benchmark.
· Mobile Friendly Emails. Consumers were impressed with the mobile-friendly email layout of Benchmark’s templates. Since more and more people access their email from mobile devices, this is an increasingly important aspect to take into account.
Negative Reviews and Complaints
I was not able to find many Men and Women who loathed Their Benchmark experience. But, I managed to find a few complaints.
· Inconsistent Send-Times. Apparently some users experienced an issue with Benchmark in which their mails were sent hours after they were scheduled. One customer theorized the issue might arise in lengthy lists of recipients. Not all customers of all Benchmark will possess time-sensitive shipping needs, but others will. If you want your emails to go out precisely when your program dictates, you might need to take into account this issue.
· Buggy Social Media Integrations. I watched several consumer reviews that remarked the social networking integrations in Benchmark are not up to par.
· “Spammy” Templates. Some users were worried that Benchmark’s templates may feel like spam email, causing recipients to mark them as spam rather than reading the contents. Since the whole point of an ESP is to stop this from happening, this may be a problem. On the flip side, I never felt this way while searching through the template list, therefore it may not be the most legitimate of complaints.
Benchmark Offers a huge number of pricing strategies, such as a totally free plan and a massive array of paid plans that can service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require charge Cards, that is always refreshing. The only catch. There will be a little Benchmark logo in the bottom of each email you send out. Obviously, you may always choose to upgrade to a paid program if you don’t need the Benchmark branding. The free plan allows you to send up to 14000 mails to up to 2000 subscribers and provides you access to all but not all Benchmark’s features record. Notable absences into the attributes list for free account comprise email automation and sub-accounts (enabling multiple users to access one Benchmark account).
Paid Strategies. Open Source Email Marketing Software Download
Users with little contacts lists and restricted Monthly messages have the choice of paying for their email marketing depending on the amount of emails that they send every month.
o Medium Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Plans. 55,000-100,000 subscribers, $285.99-$494.99 a month
o Extra Large Strategies. 125,000-1,000,000 subscribers, $659.99-$4,273.99 a month
o Enormous Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 a month
Benchmark accepts all Major credit cards and also lets you pay through PayPal. They also offer you a 25% discount for nonprofits and teachers.
Benchmark is a solid program. It’s Simple to Use, Open to invention, and competitively priced. Its free options may very well be the very best in the company for anyone who just wants to dip into email marketing (particularly small, local businesses). For that matter, any Benchmark plan can work nicely for a small business which perspectives email as a minor element of its advertising and has no desire to operate beyond the principles just yet.
If you are a little or even medium-sized Business looking for a simple email advertising program using a host of amazing features, Benchmark is an excellent choice. Though there might come a time when you launch the program, it supplies a great deal for the price, provides excellent support, and the business seems to be sensitive to the requirements of its users. You can’t ask for much more.