Introduction Opencart Vs Ecwid
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you want to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Opencart Vs Ecwid
Many solutions Purposefully make a closed system, which is tedious to move away from once you begin. But with a stage called Ecwid, you no longer have to be concerned about this. In fact, the whole aim of the company, which started in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You don’t have To make a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even companies in developing countries have a chance to get an internet store going, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all of the key stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Opencart Vs Ecwid
The Product operates by giving you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or societal networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand-new site. The primary attribute is that you can take your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on various other sites if you plan on selling elsewhere online. Manage all these sites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a number of sales and each one these earnings are represented on the back part of your site.
The system is Also made to integrate nicely with social networks, so that you can sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time shipping integrations you always know what’s going on with your requests and at which they are being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the planet
You receive a Lot of promotional instruments like coupons, discounts, bulk pricing and much more
Produce your personalized email notifications
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in physical locations too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of whether a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There is a couple of ways you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Opencart Vs Ecwid
If you’re located outside The US / UK, or want to work with another mobile device kind, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you will want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, in which features like discount vouchers and support are not accessible, and it merely allows you to sell up to 10 products in two categories — but this could really be sufficient for some users, and using it is a good way to try out the system.
However, A key point to note about the free program is that it is not good from an search engine optimization standpoint — you need to be on a paid plan to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will include them also. This functions as something of a workaround, but I’d prefer full control over URLs. Opencart Vs Ecwid
One place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of this box, so anybody wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). The other main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace site is quite simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated program is offered by Ecwid to allow you integrate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods such as Shopify offer a much wider range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms very easily. Opencart Vs Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up transport rates and so on…but there is nothing that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out a number of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to consult an attorney on what to do); and even when your business isn’t based in the EU, you still will need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and to log that consent).
There does not Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits Opencart Vs Ecwid
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, does not seem to provide the essential functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which will supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will want to set quite a lot of time aside to set it up.
Installation and Design
I Truly like The fact which you’re able to run a web site without paying for anything. This makes the setup process that much easier, because you just need to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for every platform you want to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, since it walks you through every website creation and integration measure with a few nice photos and text. As soon as you get your shop implemented on a website or social page it appears fairly slick.
The layout Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they wish to market.
Though many Sites are going to be cellular friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your clients a chance to buy products from the mobile interface.
The closing Design item which makes sense to mention is your language tool. Since running an internet store generally requires one to attain out to individuals from all over the planet, you’re bound to stumble upon a few customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Market
Possessing the Chance to install software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their store performance readily. Opencart Vs Ecwid
A Few of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would normally need to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress sites, as you gain access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you could always open the More Powerful Options, however they separate these for if you’re ready to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Security
It is not always Simple to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of those programs they offer, making it desirable for any store that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to employ one of these systems, since Ecwid integrates with over 40 international payment options. However, each one of these processors have their particular trade fees so that you have to prepare for them.
It’s quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified service provider. The business also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Opencart Vs Ecwid
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a shop fast, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered in the Ecwid App shop.
· You can not alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free plan like mad, and mention that many different platforms drag you in free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you can see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone direction app. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than a lot of the other programs we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to market online, provided that you employ the best methods to enhance your sales online as well. Ecwid is a slick system, with superb easy implementation measures, making it ideal for your small business audience. Opencart Vs Ecwid