Intro Ecwid Ecommerce Store
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you want to bring on a brand new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Ecommerce Store
Many solutions Purposefully make a closed system, which is tedious to maneuver away from as soon as you get started. But with a platform named Ecwid, you no longer have to be concerned about it. Actually, the whole goal of the business, which started in 2009, would be to quickly and inexpensively create an internet store system on your present websites.
You don’t have To make a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, since I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for people in the US or Europe. Even companies in developing nations have a chance to get an online store heading, and you don’t have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Ecommerce Store
The Product operates by giving you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand new website. The primary attribute is that you can choose your old site and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system onto several different websites if you plan on selling elsewhere on the web. Manage all these websites from one place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and all these earnings are represented on the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real-time transport integrations you constantly know what’s going on with your orders and where they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You receive lots of promotional tools such as vouchers, discounts, and bulk pricing and more
Create your personalized email notifications
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not only online but in bodily locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of whether a customer buys a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a couple of methods that you can use this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they have been saying that for quite some time now). Ecwid Ecommerce Store
If you’re located outside The US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you will need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a fairly Standard plan, in which features such as discount vouchers and service aren’t accessible, and it only lets you sell up to 10 products in two categories — but this may actually be sufficient for some users, and using it’s a good way to try the system out.
However, A key point to notice about the free plan is that it is not great from an search engine optimization standpoint — you need to be on a paid plan to make certain your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Ecommerce Store
One area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anybody wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). Another main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to allow you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods like Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Ecommerce Store
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left which allows you to access key functionality, and the area on the right is used to display or edit related products, site content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping rates etc…but there isn’t anything that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a good idea to speak with an attorney about what to do); and even if your business is not located in the EU, you still need to obey the regulations where any website visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that consent).
There does not Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to run cookies Ecwid Ecommerce Store
· Enables them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, doesn’t appear to supply the necessary performance — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to set quite a great deal of time aside to set this up.
Installation and Design
I Truly enjoy The fact which you can run a web site without paying anything. This makes the installation process that much simpler, since you simply have to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform that you would like to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with some fine photos and text. As soon as you obtain your store implemented on a website or societal page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for clients when they wish to checkout.
Although many Websites are going to be cellular friendly, it;s fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since running an internet store generally requires you to attain out to people from throughout the planet, you are bound to stumble upon a few customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality easily. Ecwid Ecommerce Store
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d typically have to implement additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and picture then save the product for later. Obviously you can always open the Powerful Options, but they different these for if you are all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is one of my favourite ways to talk to companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, which makes it desirable for any store that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to employ one of these systems, because Ecwid incorporates with over 40 international payment options. However, each of these processors have their particular trade fees so you have to get ready for these.
It is quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified service provider. The business also states that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Ecommerce Store
What if you Would love to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available in the Ecwid App shop.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like crazy, and mention that many different platforms drag you in free trial, even where you may eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The Business plan goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You may see that it is actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best ways to enhance your sales online as well. Ecwid is a sleek system, with super simple implementation measures, which makes it ideal for your small business audience. Ecwid Ecommerce Store