Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to attract on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Pavement
Many options Intentionally create a closed system, which can be tedious to maneuver away from once you begin. However, with a platform named Ecwid, you do not have to worry about this. Actually, the whole goal of the business, which started in 2009, would be to quickly and quickly create an online store system in your present websites.
You don’t have To make a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, because I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to get an online store heading, and you do not even have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all of the crucial things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Pavement
The Product works by providing you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The primary attribute is that you can choose your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various other sites if you anticipate selling elsewhere online. Manage all these websites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a number of sales and each one of these sales are reflected onto the back part of your site.
The system is Also made to integrate nicely with social networks, and that means you can sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real-time transport integrations you constantly know what is going on with your requests and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for selling round the world
You receive lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your personalized email notifications
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not just online but in physical locations too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of if or not a customer buys a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There is a couple of ways that you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite some time now). Pavement
If you are located outside The US / UK, or need to utilize another mobile device type, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on all paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, where attributes like discount vouchers and support aren’t available, and it only lets you sell up to 10 products in 2 categories — but this could actually be adequate for some customers, and using it’s a good way to try out the system.
However, A key point to note about the free program is that it isn’t good from an SEO point of view — you have to be on a paid program to ensure that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will include them too. This serves as something of a workaround, but I would prefer whole control over URLs. Pavement
One place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anybody wanting to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). The other main issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is very simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed app is offered by Ecwid to allow you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods like Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Pavement
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right is used to edit or display related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, establishing transport rates etc…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a great idea to speak with a lawyer about what to do); and even if your company is not located in the EU, then you still will need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Pavement
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which does supply all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you’ll want to set quite a great deal of time apart to set this up.
Setup and Design
I really enjoy The simple fact which you can run a website without paying for anything. This makes the setup process that much easier, because you just need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for each platform you would like to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration step with some nice photos and text. Once you obtain your store implemented on a website or societal page it appears fairly slick.
The layout Depends upon the subject you have on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they want to checkout.
Though many Sites are going to be cellular friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to buy products from the cell interface.
The closing Design item which makes sense to mention is the vocabulary tool. Since running an internet store generally requires one to attain out to individuals from all over the world, you are bound to stumble upon a few customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid App Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their shop functionality readily. Pavement
Some of the apps Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d normally need to implement additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for afterwards. Obviously you could always open up the More Powerful Options, but they separate these for when you are all set to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favorite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they offer, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment options. However, each one of those processors have their own transaction fees so you need to get ready for these.
It’s rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited supplier. The business also states that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Pavement
What if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered in the Ecwid App shop.
· You can not change merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like crazy, and mention that many other platforms drag you in free trial, where you may finally have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually cheaper than many of the other platforms we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the best ways to market online, provided that you employ the best ways to enhance your earnings online too. Ecwid is a sleek system, with superb simple implementation steps, which makes it perfect for your small business audience. Pavement