Summary Peter Fenton Benchmark Email
For many a day in 2004, three people sat Around one desk in a small medical office — an office which served as the team’s conference room, breakfast area, and idea hub. Backed by a small programming team in India, the trio (consisting of Benchmark Internet Group founder Curt Keller, his wife Denise, and an SEO pro ) discussed ideas on how best to implement a deceptively straightforward idea. Simple email advertising. Many of the thoughts were beyond the resources of this fledgling company, but that did not stop Keller from planning ahead.
The first Clients of Benchmark Mail were small companies located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his staff sold them on the use of email advertising, while working hard to create a simple user interface that would be easy to operate. All the time, the company uses such novel ideas as customizable templates and software which adapted to consumer requirements. They also made certain from the outset that anyone who needed help would have quick access to excellent customer support.
Benchmark Has continued to grow and advantagesper. Its current focus. Providing worldwide email advertising services to small and medium-sized businesses while continuing to honor a commitment to assist kids in need. This doesn’t indicate that Benchmark is a little-guys-only company, however; it’s adhered to its core principle of adaptability and serves big organizations such as UNICEF and Kaiser-Permanente via its High Volume Business plans.
Today, Benchmark serves upwards of 73,000 users from throughout the planet, however, the company hasn’t forgotten its roots. Benchmark still keeps good relationships with small, locally-based businesses. In reality, the company offers a complete page of testimonials from local users of the program. You can read about Benchmark’s history and development here.
While most of the features Benchmark provides Are on par with the rest of the industry, among the standout characteristics of the ESP is the fact that most of its attributes come standard with each account — such as the free ones. Here are some of Benchmark’s most noteworthy offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark provides all users access to its library of over 400 templates. These are organized into 19 categories, some of which are tailored to specific industries like education, entertainment, and retail. There’s also a class for societal media-specific templates.
· Video Emails. Possibly the best-known advantage of Benchmark is its support for video emails. The company explains the advantages of this attribute here.
· Online Surveys. You’ll be able to create professional-looking online polls using one of Benchmark’s 6 templates. Post your survey on your site or construct it directly into an email.
· Dedicated Email Server. All Benchmark’s High Volume plans come with a dedicated IP address to help increase deliverability prices. Users on other programs have the option of paying for this service ($30/month) to boost their particular delivery stats. Read more about the advantages of dedicated servers here.
· Email Delivery Management. Benchmark’s email delivery management program is about getting clients’ mails into inboxes. The business is a part of the Email Sender and Provider Coalition and works with ReturnPath, a top email delivery and delivery support. The company also communicates with ISPs on its clients’ behalf. Peter Fenton Benchmark Email
· Mobile App. Benchmark’s mobile programs allow customers with an Apple device to access several functions on the road. They can get and add contacts, read reports, send videos through integration with a YouTube account, and even design and send quick email blasts with one of 10 templates that are available. That is quite a bit more than a number of other companies offer on their mobile apps, making them much more operational.
· Photo Editing. If the photos you plan to utilize in your email campaign aren’t perfectly sized or need some colour adjustment, you may use Benchmark’s integrated picture editor. This is a fairly handy feature if you don’t have photoshop available.
· Code Editor. If you’ve got the know-how to work magic with HTML, Benchmark offers this ultra-customization option with which you can construct your mails from scratch.
· Autoresponder. Each Benchmark client has the power to design up to eight custom autoresponder messages. These can be scheduled as a string or event lead-up, or made as annual messages such as birthday or anniversary mails.
· Sign-Up Forms. The only way to be successful in email advertising is by way of growing your own list, and Benchmark actually promotes doing this via sign-up forms. The business bases its Free For Life account completely around website and Facebook sign-ups and provides an easy-to-use instrument to create customized templates for each medium.
· Inbox Checker. Because every email program differs and every web browser includes a signature fashion, making sure that your emails look great across the board is crucial. You can use Inbox Checker to look at the way that your email screens in Gmail using Explorer and Outlook 3. Using the entire program (which assesses everything out of AOL to Yahoo, Explorer into Safari, mobile to PC) is a paid add-on service, available for $14 each 100 checks.
· RSS-to-Email. Regular bloggers may create newsletters from their sites automatically through the RSS-to-Email attribute, which works with any site which manages an RSS-feed. Users only need to set up a campaign and template within Benchmark once.
· API Integration. An API (Application Program Interface) allows different software programs to communicate with one another with no formal plug connection. Benchmark’s API Integration feature permits users with XML-RPC, HTTP POST, or HTTP GET abilities to retrieve data from some other programs which use JSON, XML, XML-RPC, or PHP serialization strings. In a nutshell, this allows them to perform three functions. Manage contact lists, handle campaigns and effort sending, and check data. The company describes this function in more detail .
· Advanced Metrics. Benchmark offers both List Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is available in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Benefits Of Use
Signing up for a Benchmark accounts is fairly straightforward. After entering your name, email, phone number, and company name, you need to confirm your email address. This is a five-minute procedure for me. Upon logging in to my new account (with the free plan) I was greeted by an attractive UI that gave me a clear direction about how best to create my first email campaign. Great start!
Email Campaign Creation
On its dashboard, Benchmark offers users five main options. Emails, Automations, Contacts, Surveys, and Reports. To create a new campaign, proceed to the Emails section, then hit on the big blue”Create New Email” button at the upper right-hand corner. Peter Fenton Benchmark Email
From there, you have to decide if you want an RSS Or classic email message. It is possible to use Benchmark’s drag-and-drop editor, or move for more customization with the built-in code editor. If you’re somebody who codes their own email, then my hat is off to you, but I am not gifted that way, so I moved with the drag-and-drop option.
I was prompted to enter a subject line for my Email and set up how much observation I desired on the message, in addition to when I wanted an automatic tweet when the effort went out. The following task was to select which contacts I wanted to get the campaign. With that, I was eventually able to start building the email itself. If you want to, you can assemble your own email designs employing an extremely intuitive editor. On the flip side, you can alter one of Benchmark’s templates, which are great, and better than I managed to do in my.
Preventing the Email Campaign
If you are just Starting out, you can do as I did and manually input contacts one at a time. However, for people who already have a list, there are numerous ways to import it. You can upload a CSV, xls, or txt file directly from your computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste large lists of contacts to a text type. Once you create your Benchmark lists, they’ll show up on your dashboard, together with a Master Unsubscribe List.
The actual sending of this email is rather simple. When you’ve completed all of your tweaks, you can save the email as a draft, send it immediately, or schedule a date and time for delivery. If you would like to verify everything is well before unleashing your email on the planet, it is possible to send it to your self to preview it as many as 10 times/day. I opted to schedule my email for shipping to view how timely the automatic system would actually be. I advised my email for 2.45 and obtained it in 2.50, so while the timing wasn’t exactly ideal, it was likely within tolerance levels for most users. If you’re one of the more infrequent users who demand on-the-minute email sending, you may need to appear elsewhere. More worryingly, my email didn’t go to my primary inbox but was automatically sorted in my”promotions” folder. Definitely not ideal.
Mail Campaign Reporting
First thing I Noticed about Benchmark email reports was something I’d read about in a few reviews. They are really, really quickly. I mean lightning fast. Opens register from the Benchmark system almost immediately. I’ve worked with several different programs where these reports require hours or even days to appear.
Benchmark provides users with several key Pieces of information about each effort. The possibly most important statistic, the available speed, appears in both pie chart and numerical form. In addition, Benchmark supplies users with stats for clicks, forwards, bounces, unsubscribes, and misuse. Every stat further breaks down to the specific email addresses related to a given action. Users may export this information for additional analysis by means of a csv or xls file. There is also a social networking place which reports shares through Facebook, Twitter, or LinkedIn, as well as a map that breaks down, by state, who opens your mails. Peter Fenton Benchmark Email
Though all of the information is great and Necessary, it is not sufficient to sustain higher level marketers who want more info such as conversions, which links were clicked, and revenue analysis. Though Google Analytics provides a whole lot of that information with appropriate integration, there may come a time when serious entrepreneurs need more information than Benchmark provides. Whether a small business will reach that point changes, naturally, based on the business.
Particular Size Of Business
Benchmark made its 3-tiered pricing Structure with the goal of serving everyone from the tiniest kitchen-table startup to big email marketers. However, the organization’s main focus is on small to medium companies, particularly those just beginning in email advertising. This is especially reflected in the reality that customers subscribing to the medium plans get unlimited emails, while bigger plans have limitations.
Integrations and Add-Ons
Benchmark Offers approximately 20 plug-ins and integrations. If you don’t see the integration you need, there is still hope. You can use the API or ask an integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Occasions is event marketing applications designed to integrate fully with Benchmark Email. Launched in 2012, this program permits users to create and customize occasions, promote and market tickets, and track the success of their events via their Benchmark Email accounts. A number of subscriptions are available, including a free option.
· Salesforce.com — This integration enables users to import contacts directly into Benchmark and utilize Benchmark’s email system to keep Salesforce customers participated. Read our review of Salesforce here.
· Twitter — Benchmark Email Lite is a WordPress plugin which allows users to quickly build an email audience through their readers. The plug-in can automatically produce email variations of blog articles and allows users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts using a Benchmark listing. Read our overview of Highrisehere.
· Benchmark Power — This free plugin allows you to supply images for your Benchmark mails from locations across the web. Benchmark Power captures images you locate and immediately uploads them to your Benchmark account for future usage.
· Flickr — Users with Flickr accounts may link Flickr for their Benchmark image galleries.
· Shopify — You are able to link a Shopify account to Benchmark and automatically add Shopify clients to Benchmark lists. You may even add contributors to different lists based on what they purchased. Read our overview of Shopify here.
· PayPal — Users may add any of the PayPal clients for their own Benchmark email lists bylinking the accounts. Read our overview of Paypal here.
· Easy List — Know more about this simple list-making app and download it .
· WordPress — The ever-present site and site builder offers an integration using Benchmark. Use it to send mails of your blog articles and use the analytics to see how your subscribers react to them. Learn more here.
· Zapier — Gain entry to Zapier’s enormous integration library here. Peter Fenton Benchmark Email
Social Media Integrations
Since Of the key link between social media and email marketing, it’s very important to check out the social networking features included in Benchmark.
· Social Media Templates — One segment of Benchmark’s massive email template listing is made of societal media-specific templates that directly promote your institution’s participation in social media forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark offers a very simple function which allows you to add a Facebook”Just Like” button to your emails.
· Facebook Sign-Up Form — Benchmark provides easy-to-create sign-up forms (see”Features” above) for both sites and Facebook fan pages, to help you convert followers into readers.
· Social Links within Email — After you connect your Benchmark account with your Facebook, Twitter, and/or LinkedIn account, you can add switches to each email which will direct your subscribers to each of your social media pages.
The Business also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks regarding the collection of personal data from citizens of these countries. When clients provide credit card numbers to Benchmark, the business uses secure socket layer (SSL) protection to encrypt the information. The entire platform is encrypted to ensure the security of all customers’ personal details.
Anti-Spam Policy and Protection
Like All valid ESPs, Benchmark takes spam seriously and outlines a clear zero-tolerance policy for any of their users hoping to engage in spam activities. The company is entirely in compliance with all the U.S. CAN-SPAM Act of 2003. Benchmark additionally takes several steps to preserve its reputation as a spam-free supplier, among them membership from the Email Sender and Provider Coalition. The business employs the program SpamAssassin to filter messages delivered through its host.
To stop users from Unknowingly sending spam-like materials, Benchmark supplies a spam check feature that looks for words widely utilized in spam messages. It scores every email on a scale from 1 to 5; 5s are assigned to content that’s likely to be blocked. In the event of a high score, the program suggests”less spammy” alternatives. Individualized IP addresses also help large-volume senders reduce their spam amounts.
Client Support and Service
Benchmark Offers its users a great deal of support resources. Customer service is usually responsive, with minimal waiting times. The website offers good learning resources, but can be opaque occasionally. Key information can be buried and hard to locate, especially if you don’t know exactly what you’re looking for, especially in regards to minute details about plans. For instance. The Free For Life plan includes Benchmark branding on every email, but you won’t see that mentioned on the Free For Life page, not even at the fine print. Nor will you see it said when you register. The only place it’s mentioned is at the FAQ, here.
Here are some of those resources Benchmark offers. Peter Fenton Benchmark Email
· Live Support and Email — Benchmark supplies live one-on-one support through these means.
· Email Support. Contact Benchmark at [email protected] or via the company’s contact form . Accessible 24 hours Monday — Friday and limited hours on Saturday.
· Phone Support. You can reach Benchmark in 800-430-4095 (U.S.) or 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Accessible almost 24 hours daily Monday — Friday and limited hours on Saturday. Founded in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled because it’s closer to some QandA-format knowledge foundation than a normal FAQ. There are over 900 entries, sorted into 18 topics ranging from”Getting Started” to”API.” Users may perform a key word search of any subject (or sub-topic) or from their FAQ as a whole. 1 caveat. With such an extensive knowledge base, it’s pretty much inevitable that some entries are going to be out of date. Some of the QandAs offer information which is wholly incorrect, so in some cases, you might want to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen video tutorials that take users step by step through the features of the program. The business also supplies a webinar known as”Benchmark Mail Crash Course.” You can view it live each Friday at 10.00 a.m. PST or watch the recorded version at any time. You can also ask for a special webinar on a number of different topics. Live webinars comprise the opportunity to ask questions throughout the presentation.
· Email Marketing Manuals and Articles — You can find more in-depth information on email marketing generally, as well as the Benchmark program especially, in the Manuals Section. These downloadable files also cover industry-specific issues. Articles, very similar to sites, offer users advice beyond that found in the FAQ section, but in shorter, more digestible chunks compared to the manuals provide.
· Glossary of Email Marketing Terms — This is a particularly valuable tool for all those new to email marketing who believe absorbed by all of the jargon. Benchmark gives a glossarywith 50 of the very popular email advertising terms from”above-the-fold” to”whitelists.”
· Website and Newsletter — For current information about email marketing trends, check out Benchmark’s monthly newsletter, in addition to its exceptionally active site. All subscribers automatically obtain access to current newsletters, and Benchmark also offers an archive of newsletter posts from November 2007-October 2012.
· Benchmark Community — Benchmark users can post their newest newsletters on message boards in the Benchmark Community. This forum allows users to discuss newsletter production strategies, vote for their favourite newsletters, and gain inspiration from other Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and doesn’t Require any installation on your computer.
Favorable Reviews and Reviews
Benchmark Has a four-out-of-five star score on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Peter Fenton Benchmark Email
Some common points of praise.
· Top Notch Service . This is perhaps the most common monitoring regarding Benchmark, and something I discovered for myself as well. People today tend to find support prompt and beneficial, and some say it’s actually the element that distinguishes Benchmark from its rivals. The business also receives praise for its website posts and videos.
· Characteristic Selection Across All Plans. Some users praise the addition of features like AB testing and surveys in most plans; many firms charge extra for these attributes or only include them in their pricier programs.
· Ease of Use. Users have a tendency to locate Benchmark’s interface extremely intuitive and user-friendly. The program gathers praise from a broad assortment of demographics, from first time ESP consumers to those who have tried a variety of programs before settling on Benchmark.
· Mobile Friendly Emails. Users were impressed with all the mobile-friendly email layout of Benchmark’s templates. Since an increasing number of people access their email from mobile devices, this is an increasingly significant factor to take into account.
Negative Reviews and Complaints
I was not able to find many Men and Women who disliked Their Benchmark experience. But, I managed to find a few complaints.
· Inconsistent Send-Times. Apparently a few users experienced an issue with Benchmark in which their mails were sent hours when they were scheduled. 1 customer theorized the issue might arise in long lists of recipients. Not all customers of all Benchmark will have time-sensitive sending needs, but others will. If you want your emails to go out exactly when your schedule dictates, you might need to consider this situation.
· Buggy Social Media Integrations. I saw several user reviews that commented the social networking integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users were worried that Benchmark’s templates can feel like spam email, leading receivers to mark them as junk rather than reading the contents. Since the entire purpose of an ESP is to stop this from occurring, this may be a problem. On the other hand, I never felt this way whilst looking through the template list, so it might not be the most valid of complaints.
Benchmark Provides a enormous variety of pricing plans, such as a free plan and a huge scale of paid plans which can service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require charge Cards, which is always refreshing. The only grab. There will be a small Benchmark emblem in the bottom of every email you send out. Obviously, you can always opt to upgrade to a paid program in case you don’t need the Benchmark branding. The free program permits you to send up to 14000 mails to up to 2000 subscribers and provides you access to most but not all Benchmark’s features list. Notable absences into the attributes list for free accounts comprise email automation and sub-accounts (enabling many users to get one Benchmark accounts ).
Paid Strategies. Peter Fenton Benchmark Email
Users with little contacts lists and restricted Monthly messages have the option of paying to get their email marketing based on the number of emails that they send each month.
o Moderate Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Plans. 55,000-100,000 subscribers, $285.99-$494.99 a month
o Extra Large Strategies. 125,000-1,000,000 subscribers, $659.99-$4,273.99 a month
o Massive Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 per month
Benchmark accepts all Major charge cards and also allows you to pay through PayPal. They also offer a 25% reduction for nonprofits and teachers.
Benchmark is a good program. It is easy to use, Open to invention, and competitively priced. Its free options may very well be the very best in the business for anyone who only wants to dive into email marketing (particularly small, neighborhood businesses). For that matter, any Benchmark plan can work well for a little company which views email as a minor element of its marketing and has no desire to operate past the principles just yet.
If you are a little or maybe medium-sized Company trying to find a simple email marketing program using a host of great features, Benchmark is an excellent choice. Though there might come a time when you outgrow the program, it provides a great deal for the money, provides excellent support, and the business seems to be sensitive to the requirements of its customers. You can not ask for much more.