Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you want to bring on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this solution. Precisionweb
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you begin. But with a platform called Ecwid, you no longer have to be concerned about this. Actually, the whole goal of the company, which started in 2009, is to quickly and inexpensively make an internet store system on your existing websites.
You do not have To make a completely different website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to find an online store going, and you don’t even have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and include photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all the key stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it’s designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Precisionweb
The Product works by giving you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or societal networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new website. The main attribute is that you can choose your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto various other websites if you anticipate selling elsewhere on the web. Manage all of these sites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a few sales and each one of these earnings are reflected onto the back part of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the shipping aspect. With real time transport integrations you always know what is going on with your orders and where they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You get a Lot of promotional tools such as coupons, discounts, bulk pricing and more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in bodily places too — in stores, market stalls, in theatres and so on.
With Ecwid’s POS Performance, irrespective of whether a customer purchases a product in shop, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction info.
There’s a couple of ways that you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they have been saying that for quite a while now). Precisionweb
If you’re based outside That the US / UK, or want to utilize another mobile device type, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Standard plan, in which attributes like discount vouchers and service aren’t accessible, and it only lets you sell up to ten products in two categories — but this may actually be sufficient for some customers, and using it is a fantastic way to try the system out.
However, A key point to note about the free plan is that it is not great from an search engine optimization point of view — you have to be on a paid program to ensure your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) that your URL will comprise them too. This functions as a tool of a workaround, but I would prefer full control over URLs. Precisionweb
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anyone wanting to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very simple: it is a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Precisionweb
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key functionality, and the place on the right is used to edit or display related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up transport rates etc…but there isn’t anything here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out some of the key GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a great idea to consult an attorney about what to do); and even if your business is not based in the EU, you still need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and to log that consent).
There does not Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run cookies Precisionweb
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on this front I can find, the’EU cookie banner’, doesn’t appear to supply the essential performance — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which does supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you’ll need to put quite a lot of time aside to set it up.
Installation and Layout
I Truly enjoy The simple fact which you can run a web site without paying anything. This makes the installation process that much simpler, since you simply need to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for every platform you want to place your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is flawless, since it walks you through each website creation and integration step with some fine text and photos. As soon as you obtain your store implemented on a site or societal page it appears fairly sleek.
The design Depends upon the subject you have on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they want to market.
Though many Websites will be cellular friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your clients an opportunity to get products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon some clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Economy
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping retailers extend their store performance easily. Precisionweb
Some of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for afterwards. Of course you could always open up the More Powerful Options, however they different these for when you’re ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is always one of my favorite ways to talk with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they offer, which makes it desirable for any shop that is hoping to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to employ one of these systems, because Ecwid incorporates with over 40 international payment options. However, each of these processors have their own transaction fees so you have to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Precisionweb
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered in the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free program like crazy, and mention that many other platforms drag you into a free trial, where you will finally need to pay.
This is where Ecwid stands out, and you can see that the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone management app. The company program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to sell online, provided that you employ the best ways to enhance your earnings online too. Ecwid is a slick system, with superb easy implementation steps, making it ideal for the small business crowd. Precisionweb