Intro Printful Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you would like to attract on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to find out more about this option. Printful Ecwid
Many options Purposefully create a closed system, which can be tedious to move away from as soon as you get started. However, with a platform named Ecwid, you do not have to worry about this. In fact, the whole goal of the company, which started in 2009, would be to quickly and inexpensively create an internet store system on your existing websites.
You do not have To make a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to get an online store going, and you don’t even have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the crucial stuff that you’d expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Printful Ecwid
The Product works by providing you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new website. The main attribute is that you can choose your old site and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on various different websites if you anticipate selling elsewhere on the web. Manage all these sites from one place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a number of sales and each one these earnings are reflected on the backend of your site.
The system is Also made to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery facet. With real time transport integrations you always know what’s going on with your requests and at which they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional tools like coupons, discounts, bulk pricing and more
Produce your personalized email notifications
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in physical locations too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There is a couple of ways that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Printful Ecwid
If you are located outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you’ll want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a pretty Basic plan, where features such as discount coupons and service are not accessible, and it only lets you sell up to ten products in 2 categories — but this may actually be sufficient for some users, and using it’s a fantastic way to try the system out.
However, A key point to notice about the free plan is the fact that it isn’t good from an search engine optimization standpoint — you have to be on a paid program to ensure your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language versions of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will include them also. This serves as something of a workaround, but I would prefer whole control over URLs. Printful Ecwid
One area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of this box, so anyone wishing to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from particular countries). Another main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace website is quite easy: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods such as Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. Printful Ecwid
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right is used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up transport prices etc…but there isn’t anything that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a good idea to speak with an attorney about what to do); and even when your company isn’t based in the EU, you still will need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from people registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to run cookies Printful Ecwid
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you have a banner set up which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which does provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you will want to set quite a great deal of time aside to set this up.
Installation and Layout
I really enjoy The simple fact that you can run a web site without paying anything. This makes the setup process that much simpler, since you just have to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for each platform you would like to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, since it walks you through each website creation and integration step with a few nice text and photos. As soon as you obtain your store implemented on a site or societal page it looks fairly sleek.
The design Depends upon the subject you have on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they wish to checkout.
Although many Websites will be cellular friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers an opportunity to get products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary tool. Since running an internet store generally requires one to reach out to people from all over the planet, you are bound to stumble upon a few clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid App Economy
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance readily. Printful Ecwid
Some of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for afterwards. Of course you can always open up the More Powerful Options, however they different these for when you are ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is always one of my favorite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they provide, which makes it desirable for any store that’s hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your website. It’s rather simple to employ these systems, since Ecwid integrates with over 40 global payment choices. However, each of these processors have their particular transaction fees so you need to prepare for these.
It’s rather Clear that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified service provider. The company also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Printful Ecwid
What if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered in the Ecwid Program store.
· You can’t change merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like crazy, and mention that many different platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to market online, as long as you employ the best ways to enhance your sales online too. Ecwid is a slick system, with superb easy implementation steps, making it ideal for your small business crowd. Printful Ecwid