Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you want to bring on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this option. Securenetshop
Many options Intentionally make a closed system, which is tedious to move away from as soon as you begin. However, with a stage called Ecwid, you do not have to be concerned about this. In fact, the whole goal of the company, which began in 2009, would be to quickly and quickly create an internet store system in your existing websites.
You do not have To make a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to get an internet store going, and you do not have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and add photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all of the key things that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Securenetshop
The Product works by providing you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or societal media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new site. The main feature is that you can take your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine on various other sites if you plan on selling elsewhere on the web. Handle all of these websites from one place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and all of these sales are reflected onto the backend of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what’s going on with your orders and at which they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the world
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and more
Produce your personalized email notifications
Use the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There is a few methods that you can use this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they have been saying that for quite a while now). Securenetshop
If you’re based outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you will want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a fairly Standard plan, where features like discount coupons and service aren’t accessible, and it only allows you to sell up to ten products in 2 classes — but this may really be adequate for some users, and using it’s a fantastic way to try the system out.
However, A vital point to note about the free plan is the fact that it is not good from an search engine optimization standpoint — you need to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party apps, the production of multiple stores or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product title (not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Securenetshop
One area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (again, in CSV format) and means that if you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of this box, so anyone wishing to market on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very easy: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to allow you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods like Shopify offer a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Securenetshop
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the area on the right can be used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, setting up transport rates etc…but there is nothing that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal information, but I’m going to do my best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to consult a lawyer about what to do); and even if your company isn’t located in the EU, then you still will need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a website (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first few requirements easily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Securenetshop
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, does not seem to supply the essential performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which will supply all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll need to set quite a great deal of time aside to set it up.
Setup and Layout
I really like The fact that you’re able to run a web site without paying for anything. This makes the installation process that much easier, because you just need to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform that you would like to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, because it walks you through every site creation and integration measure with a few fine photos and text. Once you obtain your store implemented on a website or social page it appears fairly sleek.
The design Depends somewhat on the theme you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they want to checkout.
Although many Sites are going to be cellular friendly, it;s fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers an opportunity to get products from the cell interface.
The closing Design item which makes sense to mention is your language tool. Since conducting an online store generally requires you to attain out to individuals from throughout the world, you are bound to stumble upon a few clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality easily. Securenetshop
A Few of the apps Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would normally need to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress sites, as you gain access to additional SEO plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and image then save the merchandise for later. Obviously you can always open up the Powerful Options, but they different these for if you are ready to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favorite ways to converse to companies. Only send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time short and support quality high.
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It’s not necessarily Easy to locate an ecommerce platform that doesn’t charge fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, which makes it desirable for any store that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your site. It’s rather simple to implement one of these systems, because Ecwid integrates with over 40 international payment choices. However, each one of those processors have their own trade fees so you need to get ready for these.
It is quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited supplier. The business also claims that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Securenetshop
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered in the Ecwid Program store.
· You can not change merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like mad, and mention that a number of different platforms drag you in free trial, where you may finally need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management app. The Business plan goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it’s actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to market online, as long as you employ the best methods to improve your earnings online as well. Ecwid is a sleek system, with superb simple implementation steps, which makes it perfect for your small business crowd. Securenetshop