Introduction Shoeshop Ecwid Com
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you would like to bring on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this solution. Shoeshop Ecwid Com
Many options Intentionally create a closed system, which is tedious to maneuver away from once you begin. But with a stage called Ecwid, you no longer have to be concerned about it. Actually, the entire aim of the business, which started in 2009, is to quickly and quickly make an online store system on your existing websites.
You don’t have To create a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for people in the US or Europe. Even companies in developing countries have a chance to get an online store heading, and you do not have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and simply wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and include photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Shoeshop Ecwid Com
The Product works by providing you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new site. The primary attribute is that you can take your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system onto various other websites if you anticipate selling elsewhere online. Handle all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to make a few sales and each one these sales are represented on the backend of your site.
The system is Also designed to integrate well with social networks, so you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery aspect. With real-time transport integrations you constantly know what is going on with your requests and where they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the world
You get a Lot of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your own customized email notifications
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in physical locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Performance, regardless of if a customer purchases a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There’s a few ways you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Shoeshop Ecwid Com
If you’re located outside The US / UK, or need to work with another mobile device type, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you will need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a fairly Basic plan, where features like discount coupons and service aren’t accessible, and it only allows you to sell up to 10 products in two categories — but this could really be sufficient for some users, and using it is a fantastic way to try the system out.
However, A vital point to note about the free plan is the fact that it is not great from an search engine optimization point of view — you have to be on a paid program to make certain that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language versions of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyway) that your URL will include them also. This functions as something of a workaround, but I’d prefer full control over URLs. Shoeshop Ecwid Com
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from the box, so anybody wanting to market on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is very easy: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed app is offered by Ecwid to allow you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products like Shopify offer a much wider range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms very easily. Shoeshop Ecwid Com
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing transport prices and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a good idea to consult a lawyer on what to do); and even if your company is not located in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Shoeshop Ecwid Com
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner set up which does all of the above.
Nowout of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, doesn’t seem to provide the essential performance — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which does provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you will need to set quite a great deal of time apart to set this up.
Setup and Design
I really like The fact which you can run a website without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for every platform you would like to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, since it walks you through every site creation and integration step with some nice text and photos. Once you obtain your store implemented on a site or social page it looks fairly slick.
The design Depends upon the subject you’ve got on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they wish to checkout.
Although many Sites are going to be mobile friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to buy products from the cell interface.
The closing Design thing which makes sense to mention is your language instrument. Since running an internet store generally requires one to reach out to people from all over the world, you’re bound to stumble upon some clients who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Market
Having the Chance to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store performance readily. Shoeshop Ecwid Com
Some of the programs Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would typically have to employ additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the product for later. Obviously you can always open up the More Powerful Options, but they different these for when you’re ready to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is always one of my favorite ways to talk with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Safety
It is not always Simple to locate an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they offer, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to employ these systems, since Ecwid incorporates with over 40 international payment options. However, each of those processors have their particular transaction fees so you have to prepare for these.
It’s rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 accredited service provider. The company also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Shoeshop Ecwid Com
Imagine if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available in the Ecwid Program store.
· You can not change merchandise URLs, which is slightly annoying in the SEO perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They market the free plan like crazy, and mention that a number of different platforms drag you into a free trial, even where you will eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone direction app. The Business program goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You may see that it is actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to sell online, as long as you implement the best methods to enhance your earnings online too. Ecwid is a slick system, with super easy implementation steps, which makes it ideal for your small business crowd. Shoeshop Ecwid Com