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Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business website it often becomes tricky once you want to attract on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this solution. Shop Cart Website
Many options Intentionally create a closed system, which is tedious to maneuver away from once you begin. However, with a stage named Ecwid, you no longer need to be concerned about this. Actually, the whole goal of the business, which started in 2009, would be to quickly and quickly make an internet store system on your present websites.
You don’t have To make a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I know the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for people in the united states or Europe. Even businesses in developing countries have a chance to get an online store heading, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You can define shipping prices, accept credit card payments etc — all of the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Shop Cart Website
The Product works by giving you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new website. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other sites if you plan on selling elsewhere on the web. Handle all of these sites from 1 location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and all these earnings are represented onto the backend of your website.
The system is Also designed to integrate well with social networks, so you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what is going on with your requests and at which they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale round the world
You receive lots of promotional tools such as vouchers, discounts, bulk pricing and much more
Produce your own customized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in bodily places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There is a few methods you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Shop Cart Website
If you are based outside The US / UK, or need to work with another mobile device kind, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you’ll need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a fairly Standard plan, in which attributes such as discount vouchers and service aren’t available, and it merely allows you to sell up to ten products in two classes — but this may actually be adequate for some customers, and using it is a good way to try out the system.
However, A vital point to notice about the free program is the fact that it is not great from an SEO standpoint — you need to be on a paid plan to ensure your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language variations of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) your URL will include them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Shop Cart Website
One area where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wanting to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). Another main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to allow you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products such as Shopify offer a much wider range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Shop Cart Website
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variations, setting up shipping rates and so on…but there isn’t anything that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out a number of the key GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a great idea to speak with an attorney on what to do); and even if your business is not based in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and also to log that consent).
There doesn’t seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Shop Cart Website
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which does supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to put quite a lot of time apart to set this up.
Installation and Layout
I really enjoy The simple fact that you’re able to run a web site without paying anything. This makes the setup process that much easier, because you simply have to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for each platform you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, because it walks you through every site creation and integration measure with some nice photos and text. Once you get your shop implemented on a website or social page it looks fairly slick.
The layout Depends somewhat on the theme you have on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they wish to checkout.
Though many Websites are going to be mobile friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers a chance to buy products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon some clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid App Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality readily. Shop Cart Website
Some of the programs Can give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you’d normally need to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress sites, as you acquire access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open the More Powerful Options, but they separate these for when you’re ready to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of those plans they offer, which makes it desirable for any store that’s hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all of the trades that come through your site. It’s rather simple to employ one of these systems, because Ecwid incorporates with over 40 international payment options. However, each one of those processors have their own transaction fees so that you need to prepare for them.
It is quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified supplier. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Shop Cart Website
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered from the Ecwid Program store.
· You can’t change merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free program like crazy, and mention that many different platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment plans are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone direction app. The Business plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually cheaper than many of the other platforms we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to sell online, as long as you implement the best ways to enhance your sales online too. Ecwid is a sleek system, with super simple implementation measures, which makes it perfect for the small business audience. Shop Cart Website