Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this option. Shopify
Many options Intentionally create a closed system, which is tedious to maneuver away from once you begin. But with a platform named Ecwid, you do not need to be concerned about it. Actually, the entire aim of the company, which began in 2009, is to quickly and inexpensively make an online store system in your existing websites.
You do not have To create a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for most people in the US or Europe. Even companies in developing nations have a opportunity to get an internet store going, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments and so on — all of the crucial stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Shopify
The Product works by giving you a widget that gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or societal networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new site. The main feature is that you can choose your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto several different sites if you plan on selling elsewhere on the web. Handle all these websites from one location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and all of these earnings are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, and that means you can sell your things on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping facet. With real time transport integrations you always know what is happening with your requests and at which they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the world
You receive a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Create your own customized email notifications
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not only online but in bodily locations too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There is a couple of methods you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite some time now). Shopify
If you are located outside The US / UK, or want to utilize another mobile device type, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you’ll want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Basic plan, where attributes like discount coupons and support aren’t accessible, and it merely allows you to sell up to ten products in two categories — but this may actually be adequate for some customers, and using it is a good way to try the system out.
However, A key point to note about the free program is the fact that it is not great from an SEO point of view — you have to be on a paid program to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language versions of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will include them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Shopify
1 place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, you should not have any major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from this box, so anybody wanting to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace site is very simple: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms quite easily. Shopify
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to edit or display associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing transport prices and so on…but there isn’t anything that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a good idea to consult a lawyer on what to do); and even when your company isn’t located in the EU, then you still need to obey the regulations where any website visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to run cookies Shopify
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, does not appear to supply the necessary functionality — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users is to use a professional product like CookiePro, which does supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a lot of time apart to set it up.
Setup and Layout
I Truly like The fact which you’re able to run a website without paying for anything. This makes the setup process that much simpler, because you just need to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for every platform you would like to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, since it walks you through every website creation and integration measure with some fine photos and text. Once you obtain your store implemented on a site or societal page it looks fairly slick.
The layout Depends somewhat on the theme you’ve got on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they wish to market.
Although many Websites are going to be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients an opportunity to buy products from the cell interface.
The closing Design item that makes sense to mention is the language instrument. Since running an internet store generally requires one to attain out to individuals from all over the planet, you are bound to stumble upon some customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Having the Chance to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a place known as the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality readily. Shopify
Some of the apps Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would typically have to employ additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you could always open up the More Powerful Options, but they different these for when you’re ready to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is always one of my favourite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform that doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never control any kind of trade fee with any of the plans they provide, which makes it desirable for any shop that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the trades that come through your site. It is rather simple to implement these systems, since Ecwid integrates with over 40 global payment options. However, each one of those processors have their particular transaction fees so you have to prepare for them.
It is rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The company also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Shopify
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who need a store fast, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available from the Ecwid App store.
· You can not alter merchandise URLs, which is slightly annoying from an search engine optimization point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free program like mad, and mention that many different platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get items like an iPhone direction program. The Business plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually cheaper than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with super simple implementation measures, which makes it ideal for your small business crowd. Shopify