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Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you want to attract on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this solution. Shopify Shops
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from once you get started. However, with a stage called Ecwid, you no longer need to be concerned about this. Actually, the entire goal of the company, which started in 2009, would be to quickly and quickly make an internet store system on your present websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for most people in the US or Europe. Even companies in developing nations have a opportunity to get an online store heading, and you do not even have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of products, and add photographs, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments and so on — all the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Shopify Shops
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present website or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new site. The main feature is that you can choose your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various other sites if you plan on selling elsewhere online. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a number of sales and each one of these sales are reflected on the backend of your website.
The system is Also made to integrate well with social networks, and that means you may sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery facet. With real-time shipping integrations you constantly know what’s going on with your requests and at which they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for selling round the planet
You receive a Lot of promotional tools like coupons, discounts, bulk pricing and more
Create your personalized email notifications
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in physical places too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade information.
There is a few methods that you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Shopify Shops
If you are based outside The US / UK, or want to work with another mobile device type, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you will need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Standard plan, where attributes such as discount coupons and service are not accessible, and it merely allows you to sell up to 10 products in 2 classes — but this could actually be adequate for some users, and using it is a good way to try out the system.
But, A vital point to notice about the free program is that it isn’t great from an search engine optimization standpoint — you need to be on a paid plan to ensure that your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language versions of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) that your URL will include them too. This serves as something of a workaround, but I would prefer whole control over URLs. Shopify Shops
1 place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, you should not have any significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of the box, so anybody wishing to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you are selling products from particular countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is quite simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to enable you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products like Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Shopify Shops
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the area on the right can be used to display or edit associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up shipping prices etc…but there is nothing that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to speak with an attorney on what to do); and even when your company is not based in the EU, then you still need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that consent).
There does not Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will have to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Shopify Shops
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which does provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you’ll want to set quite a great deal of time apart to set this up.
Setup and Layout
I Truly enjoy The fact which you’re able to run a web site without paying for anything. This makes the installation process that much simpler, because you just need to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform you would like to set your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration step with a few fine text and photos. As soon as you get your shop implemented on a site or social page it looks fairly slick.
The design Depends upon the theme you’ve got on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they wish to checkout.
Though many Websites will be mobile friendly, its fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers an opportunity to buy products from the cell interface.
The closing Design thing that makes sense to mention is the language instrument. Since running an online store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon some clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality readily. Shopify Shops
Some of the programs Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would typically have to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and picture then save the product for afterwards. Of course you can always open up the Powerful Options, however they different these for if you are all set to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is one of my favorite ways to talk with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never control any kind of trade fee with any of the programs they offer, making it desirable for any shop that is trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all the trades that come through your site. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 international payment choices. However, each one of these processors have their particular transaction fees so you have to get ready for these.
It is quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited service provider. The business also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Shopify Shops
Imagine if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered from the Ecwid Program store.
· You can not alter product URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like crazy, and mention that many other platforms drag you into a free trial, where you may eventually have to pay.
This is where Ecwid stands outside, and you can see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually cheaper than many of the other programs we have reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the greatest ways to sell online, provided that you implement the best ways to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation steps, which makes it ideal for the small business crowd. Shopify Shops