Background Shopify Stores
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Shopify Stores
Many options Intentionally create a closed system, which can be tedious to maneuver away from once you begin. However, with a platform called Ecwid, you do not have to worry about this. Actually, the entire aim of the company, which began in 2009, would be to quickly and quickly create an online store system in your present websites.
You do not have To create a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not just a platform for most people in the united states or Europe. Even businesses in developing countries have a opportunity to find an internet store going, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of products, and add photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments etc — all of the key stuff that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Shopify Stores
The Product operates by giving you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new site. The main feature is that you can choose your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several different websites if you plan on selling elsewhere on the web. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a few sales and all these sales are reflected on the backend of your site.
The system is Also designed to integrate well with social networks, so that you can sell your items on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping facet. With real time shipping integrations you constantly know what’s going on with your requests and at which they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You get lots of promotional tools like coupons, discounts, bulk pricing and much more
Produce your personalized email alerts
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in physical locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / transaction info.
There’s a couple of ways you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Shopify Stores
If you’re located outside The US / UK, or want to work with another mobile device kind, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for programs, you will want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, where attributes like discount coupons and service are not accessible, and it only allows you to sell up to ten products in 2 classes — but this could really be adequate for some customers, and using it is a good way to try out the system.
But, A key point to note about the free plan is that it is not good from an search engine optimization point of view — you have to be on a paid program to make certain your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language variations of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords in your product name (maybe not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Shopify Stores
One place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anybody wanting to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is very easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A committed app is offered by Ecwid to allow you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products such as Shopify provide a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Shopify Stores
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the area on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variations, setting up shipping rates etc…but there is nothing here that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a great idea to consult a lawyer about what to do); and even when your business is not located in the EU, you still need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Shopify Stores
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which does supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a lot of time aside to set it up.
Installation and Design
I Truly like The fact that you’re able to run a web site without paying for anything. This makes the installation process that much simpler, since you simply have to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for every platform that you want to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is perfect, because it walks you through each site creation and integration measure with some nice photos and text. Once you obtain your store implemented on a website or social page it looks fairly sleek.
The design Depends upon the theme you’ve got on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they wish to checkout.
Though many Sites are going to be cellular friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers a chance to buy products from the mobile interface.
The closing Design thing that makes sense to mention is your vocabulary tool. Since conducting an internet store generally requires you to attain out to people from throughout the world, you’re bound to stumble upon some clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem at all.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance easily. Shopify Stores
A Few of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would normally need to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and image then save the merchandise for later. Of course you could always open up the More Powerful Options, but they different these for when you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of the programs they offer, making it desirable for any store that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their own trade fees so that you need to prepare for them.
It is rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified supplier. The company also states that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Shopify Stores
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid Program shop.
· You can not alter merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like mad, and mention that many different platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone management program. The Business program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to sell online, provided that you implement the best ways to improve your earnings online too. Ecwid is a slick system, with super easy implementation measures, which makes it perfect for the small business crowd. Shopify Stores