Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you would like to bring on a brand new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this option. Shopintegrator
Many options Intentionally create a closed system, which is tedious to maneuver away from once you begin. But with a stage called Ecwid, you no longer have to be concerned about it. Actually, the entire goal of the company, which began in 2009, would be to quickly and quickly create an internet store system on your existing websites.
You do not have To make a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to get an online store going, and you do not even have to trash your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and include photographs, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments etc — all the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Shopintegrator
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present website or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new website. The main feature is that you can take your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on various other websites if you plan on selling elsewhere on the web. Manage all these websites from one location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and all of these sales are represented on the back part of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what’s going on with your orders and at which they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the world
You get lots of promotional instruments like vouchers, discounts, and bulk pricing and more
Produce your personalized email alerts
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not just online but in bodily locations too — in stores, market stalls, at theatres and so on.
With Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There is a few ways you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite some time now). Shopintegrator
If you’re based outside That the US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you will need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a pretty Basic plan, where features like discount coupons and support are not available, and it merely lets you sell up to 10 products in two classes — but this could really be sufficient for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to note about the free plan is the fact that it isn’t good from an SEO standpoint — you have to be on a paid plan to ensure that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language versions of your store, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as something of a workaround, but I would prefer whole control over URLs. Shopintegrator
One place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you should not have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of the box, so anybody wanting to market on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling products from certain countries). The other principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is quite simple: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products like Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms very easily. Shopintegrator
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the area on the right is used to edit or display related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, setting up transport prices etc…but there isn’t anything that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to speak with a lawyer on what to do); and even if your business isn’t based in the EU, then you still will need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits Shopintegrator
· Enables them to revoke approval at a later point
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, does not appear to provide the necessary performance — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a professional product such as CookiePro, which will provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a great deal of time aside to set it up.
Setup and Layout
I Truly like The simple fact that you can run a web site without paying for anything. This makes the installation process that much simpler, because you just need to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform that you would like to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, because it walks you through every site creation and integration measure with a few fine text and photos. As soon as you get your shop implemented on a website or social page it appears fairly slick.
The design Depends somewhat on the theme you have on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to market.
Though many Websites are going to be mobile friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers an opportunity to get products from the cell interface.
The closing Design thing that makes sense to mention is your vocabulary instrument. Since running an online store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon a few clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping retailers extend their shop functionality easily. Shopintegrator
A Few of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d normally need to implement additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress websites, since you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you could always open up the More Powerful Options, but they separate these for when you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is always one of my favourite ways to talk to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of the plans they offer, making it desirable for any store that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all the transactions that come through your website. It is pretty easy to employ one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their own transaction fees so you need to prepare for these.
It’s rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited supplier. The business also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Shopintegrator
What if you Would like to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a shop fast, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered in the Ecwid App shop.
· You can’t alter merchandise URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like mad, and mention that a number of different platforms drag you into a free trial, even where you may eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone management app. The company plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to market online, provided that you employ the best ways to improve your sales online too. Ecwid is a slick system, with superb easy implementation measures, which makes it perfect for the small business crowd. Shopintegrator