Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company website it often becomes tricky once you would like to bring on a new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to discover more about this option. Shopperpress
Many solutions Purposefully create a closed system, which is tedious to move away from as soon as you get started. But with a platform named Ecwid, you no longer need to worry about it. In fact, the whole aim of the company, which began in 2009, would be to quickly and inexpensively make an online store system in your existing websites.
You do not have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, because I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the united states or Europe. Even companies in developing countries have a chance to find an internet store heading, and you don’t even have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a site and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all the crucial things that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Shopperpress
The Product works by giving you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The primary attribute is that you can choose your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various other websites if you anticipate selling elsewhere on the web. Handle all these sites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a number of sales and each one of these earnings are represented on the backend of your website.
The system is Also made to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping facet. With real-time transport integrations you constantly know what is happening with your orders and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the planet
You receive lots of promotional tools like vouchers, discounts, and bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not only online but in bodily places too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Performance, regardless of whether a customer buys a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There is a few ways you can use this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they have been saying that for quite some time now). Shopperpress
If you’re located outside The US / UK, or want to work with another mobile device kind, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you’ll need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, where attributes like discount vouchers and service aren’t accessible, and it only allows you to sell up to ten products in 2 categories — but this could really be adequate for some users, and using it’s a fantastic way to try out the system.
But, A vital point to note about the free program is that it is not good from an SEO standpoint — you have to be on a paid program to make certain that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords in your product title (not a bad idea anyway) that your URL will comprise them also. This functions as a tool of a workaround, but I’d prefer full control over URLs. Shopperpress
One place where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, then you should not have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from the box, so anybody wanting to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). The other principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is quite easy: it is a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to allow you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products such as Shopify provide a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Shopperpress
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which allows you to access key functionality, and the area on the right can be used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up shipping prices etc…but there is nothing that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a good idea to consult an attorney on what to do); and even if your company is not located in the EU, then you still will need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will need to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Shopperpress
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which will supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will need to put quite a great deal of time aside to set this up.
Setup and Design
I really enjoy The fact which you can run a web site without paying for anything. This makes the installation process that much easier, since you just need to punch in your email and make a password to proceed right to the backend port.
The system has Wizards for each platform you want to set your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, because it walks you through every site creation and integration step with a few fine photos and text. Once you obtain your shop implemented on a website or societal page it looks fairly sleek.
The layout Depends upon the theme you’ve got on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they wish to market.
Though many Sites are going to be cellular friendly, it;s nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to get products from the mobile interface.
The final Design thing that makes sense to mention is your language instrument. Since running an online store generally requires you to attain out to people from all over the planet, you are bound to stumble upon a few clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Market
Having the Chance to install applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality readily. Shopperpress
Some of the programs Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would typically have to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and picture then save the product for afterwards. Of course you could always open up the Powerful Options, however they different these for if you’re all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is one of my favorite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and support quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of the plans they offer, which makes it desirable for any store that is trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to employ these systems, since Ecwid integrates with over 40 international payment choices. However, each one of those processors have their own trade fees so you need to get ready for these.
It’s rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified service provider. The business also states that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Shopperpress
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available from the Ecwid App shop.
· You can not alter product URLs, which can be slightly annoying in the SEO point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like crazy, and mention that many other platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to sell online, provided that you employ the best ways to enhance your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, making it ideal for your small business audience. Shopperpress