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Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Shopping Cart For Free
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform named Ecwid, you do not need to be concerned about this. Actually, the entire aim of the company, which started in 2009, is to quickly and quickly make an internet store system on your existing websites.
You don’t have To create a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to get an online store heading, and you do not have to trash your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a site and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all products, and include photos, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments etc — all of the crucial things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Shopping Cart For Free
The Product works by providing you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new site. The main feature is that you can take your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various other websites if you plan on selling elsewhere on the web. Handle all these websites from one location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and each one of these sales are represented onto the back part of your site.
The system is Also designed to integrate well with social networks, so that you can sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real time transport integrations you constantly know what is going on with your requests and at which they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the world
You get a Lot of promotional tools like vouchers, discounts, and bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in bodily places too — in stores, market stalls, in theatres and so on.
With Ecwid’s POS Performance, irrespective of if or not a customer buys a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There is a couple of methods you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Shopping Cart For Free
If you are located outside The US / UK, or need to work with another mobile device type, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you’ll need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a fairly Basic plan, where attributes like discount vouchers and support are not accessible, and it merely lets you sell up to 10 products in 2 categories — but this may really be sufficient for some customers, and using it’s a fantastic way to try out the system.
But, A key point to note about the free plan is that it isn’t great from an SEO point of view — you have to be on a paid plan to make certain that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — that they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords on your product title (maybe not a bad idea anyway) your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Shopping Cart For Free
One place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your shop to a different e-commerce platform, you should not have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of the box, so anyone wanting to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). The other main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is very easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed program is offered by Ecwid to allow you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products such as Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms quite easily. Shopping Cart For Free
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right can be used to edit or display associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing shipping rates and so on…but there is nothing that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I am going to do my best to spell out some of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even when your company isn’t located in the EU, you still will need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that consent).
There does not Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their consent to conduct biscuits Shopping Cart For Free
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which will supply all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time aside to set this up.
Setup and Design
I really enjoy The simple fact that you’re able to run a website without paying for anything. This makes the installation process that much easier, since you just have to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for every platform that you would like to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, because it walks you through every website creation and integration measure with a few nice photos and text. Once you obtain your shop implemented on a website or societal page it appears fairly slick.
The layout Depends upon the subject you have on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they wish to market.
Though many Sites will be cellular friendly, it;s fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your customers a chance to get products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary instrument. Since conducting an internet store generally requires you to reach out to people from throughout the world, you’re bound to stumble upon a few clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Shopping Cart For Free
A Few of the apps Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d normally need to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and sort in a product name, price and picture then save the product for later. Obviously you could always open the More Powerful Options, but they separate these for when you are all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is one of my favourite ways to talk to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Easy to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they offer, making it desirable for any store that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your site. It is pretty easy to employ these systems, since Ecwid incorporates with over 40 global payment choices. However, each of these processors have their own trade fees so that you have to prepare for them.
It’s rather Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 accredited service provider. The business also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. Shopping Cart For Free
Imagine if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered from the Ecwid Program store.
· You can not alter merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like mad, and mention that a number of different platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are rather affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get items like an iPhone direction app. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than many of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the best ways to market online, provided that you implement the best ways to improve your earnings online as well. Ecwid is a slick system, with superb simple implementation steps, which makes it perfect for your small business crowd. Shopping Cart For Free