Introduction Shopping Cart Free Download
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to attract on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to find out more about this solution. Shopping Cart Free Download
Many options Intentionally create a closed system, which can be tedious to move away from as soon as you begin. However, with a stage called Ecwid, you do not need to be concerned about it. Actually, the whole goal of the business, which started in 2009, is to quickly and quickly create an online store system on your existing websites.
You do not have To create a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I know the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to get an online store going, and you don’t have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is geared more towards people who already have a website and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all the crucial things that you’d expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Shopping Cart Free Download
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new site. The primary feature is that you can choose your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto various other sites if you anticipate selling elsewhere on the web. Manage all these sites from one place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a number of sales and each one of these earnings are reflected onto the backend of your site.
The system is Also made to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the shipping facet. With real-time shipping integrations you always know what is happening with your orders and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional instruments like vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in bodily places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of if a customer purchases a product in shop, online, in their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There is a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Shopping Cart Free Download
If you are based outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on all paid-for plans, you will need to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a pretty Basic plan, in which attributes like discount vouchers and support aren’t accessible, and it only allows you to sell up to 10 products in 2 classes — but this could really be adequate for some customers, and using it is a good way to try the system out.
But, A vital point to note about the free plan is the fact that it is not great from an search engine optimization standpoint — you have to be on a paid plan to ensure that your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords in your product title (not a bad idea anyhow ) your URL will include them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Shopping Cart Free Download
One place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to a different e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from the box, so anyone wanting to market on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). Another principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is quite simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products like Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Shopping Cart Free Download
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to display or edit related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport rates etc…but there isn’t anything that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck however, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a good idea to speak with a lawyer about what to do); and even if your company isn’t located in the EU, then you still need to obey the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Shopping Cart Free Download
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, does not appear to supply the necessary performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which will supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll want to put quite a lot of time aside to set it up.
Installation and Layout
I really enjoy The simple fact which you can run a web site without paying for anything. This makes the setup process that much simpler, since you just have to punch in your email and make a password to proceed right to the backend port.
The system has Wizards for every platform that you would like to place your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is flawless, because it walks you through every site creation and integration measure with a few nice text and photos. Once you get your store implemented on a website or social page it looks fairly slick.
The design Depends upon the theme you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they want to market.
Although many Sites are going to be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients a chance to buy products from the cell interface.
The final Design item that makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires you to attain out to individuals from throughout the world, you’re bound to stumble upon a few clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality easily. Shopping Cart Free Download
Some of the apps Will help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress sites, since you gain access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for later. Obviously you can always open up the More Powerful Options, but they different these for when you are ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is one of my favourite ways to talk with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of the plans they provide, which makes it desirable for any store that is trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to employ these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their particular transaction fees so you have to get ready for them.
It’s rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited service provider. The business also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Shopping Cart Free Download
What if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid Program store.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like crazy, and mention that a number of different platforms drag you into a free trial, even where you may eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone direction program. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually more affordable than many of the other platforms we have reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to market online, provided that you implement the best ways to enhance your sales online too. Ecwid is a sleek system, with superb easy implementation measures, making it ideal for your small business audience. Shopping Cart Free Download