Intro Shopping Cart Online Store
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Shopping Cart Online Store
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you get started. However, with a stage called Ecwid, you do not have to worry about this. In fact, the entire goal of the company, which began in 2009, is to quickly and quickly make an internet store system in your existing websites.
You don’t have To make a completely different website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, because I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for people in the US or Europe. Even companies in developing nations have a opportunity to get an internet store heading, and you do not have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a site and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and add photographs, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments and so on — all the crucial things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Shopping Cart Online Store
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new website. The main feature is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various other sites if you plan on selling elsewhere online. Manage all these websites from 1 place rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to generate a number of sales and each one of these sales are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, so you may sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery aspect. With real time transport integrations you always know what is going on with your orders and where they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for selling round the planet
You receive a Lot of promotional tools such as vouchers, discounts, and bulk pricing and more
Create your personalized email notifications
Use the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in bodily locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a few methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Shopping Cart Online Store
If you’re located outside The US / UK, or want to work with another mobile device type, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you’ll need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a pretty Standard plan, where attributes like discount vouchers and support aren’t available, and it merely allows you to sell up to 10 products in 2 classes — but this may actually be sufficient for some customers, and using it is a good way to try out the system.
But, A vital point to notice about the free program is that it is not great from an SEO point of view — you need to be on a paid program to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language variations of your store, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your own product – so if you include some keywords in your product title (not a bad idea anyhow ) your URL will comprise them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Shopping Cart Online Store
One place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of this box, so anybody wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). Another principal issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is quite easy: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to enable you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products like Shopify offer a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Shopping Cart Online Store
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right can be used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, establishing transport prices etc…but there is nothing here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a good idea to consult an attorney about what to do); and even when your business isn’t based in the EU, then you still need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to run cookies Shopping Cart Online Store
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on this front that I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a professional product such as CookiePro, which does supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will need to put quite a lot of time aside to set this up.
Installation and Design
I Truly enjoy The simple fact which you can run a website without paying anything. This makes the setup process that much easier, because you simply need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for every platform you want to place your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, because it walks you through every website creation and integration measure with some nice text and photos. Once you get your shop implemented on a website or social page it appears fairly sleek.
The layout Depends upon the subject you’ve got on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they want to checkout.
Though many Websites will be cellular friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients an opportunity to buy products from the mobile interface.
The closing Design item that makes sense to mention is your language instrument. Since conducting an internet store generally requires one to reach out to people from all over the planet, you are bound to stumble upon some customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid Program Economy
Having the Chance to put in applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality readily. Shopping Cart Online Store
Some of the apps Will help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d normally need to implement additional SEO and advertising tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you can just go in there and sort in a product name, price and picture then save the product for later. Of course you can always open up the More Powerful Options, but they separate these for if you’re all set to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is always one of my favorite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time short and support quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of those plans they provide, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to employ one of these systems, because Ecwid incorporates with over 40 international payment options. However, each of those processors have their particular trade fees so that you have to prepare for them.
It is quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited supplier. The company also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Shopping Cart Online Store
What if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who need a shop fast, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available in the Ecwid App shop.
· You can not alter product URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, even where you will eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone management app. The company plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to sell online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with superb easy implementation steps, which makes it perfect for the small business crowd. Shopping Cart Online Store