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Have you ever Wondered if you are using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business site it often becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this option. Shopping Cart Plugin For Website
Many options Purposefully make a closed system, which is tedious to move away from once you get started. But with a platform named Ecwid, you do not need to worry about this. In fact, the whole goal of the business, which began in 2009, is to quickly and inexpensively create an internet store system on your present websites.
You do not have To create a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, because I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to find an online store heading, and you don’t even have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all the key stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Shopping Cart Plugin For Website
The Product operates by providing you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new site. The main attribute is that you can take your old site and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on various different sites if you plan on selling elsewhere online. Manage all these websites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a few sales and each one of these earnings are represented on the backend of your website.
The system is Also made to integrate well with social networks, and that means that you may sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the shipping aspect. With real-time transport integrations you always know what is going on with your orders and where they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the planet
You get a Lot of promotional instruments like vouchers, discounts, and bulk pricing and much more
Create your own customized email notifications
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in bodily places too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Performance, regardless of whether a customer buys a product in store, online, on their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There is a couple of ways you can use this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Shopping Cart Plugin For Website
If you are located outside That the US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, where attributes like discount coupons and support are not available, and it only allows you to sell up to ten products in 2 classes — but this could actually be sufficient for some customers, and using it is a fantastic way to try out the system.
However, A key point to notice about the free plan is that it is not good from an search engine optimization standpoint — you have to be on a paid plan to make certain that your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party apps, the production of multiple stores or Google Translate to provide different language versions of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords in your product title (not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Shopping Cart Plugin For Website
One area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and means that if you feel the need to migrate your store to another e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from this box, so anybody wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). Another main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is very easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to enable you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products such as Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Shopping Cart Plugin For Website
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right is used to display or edit related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing transport prices etc…but there isn’t anything that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a good idea to speak with an attorney on what to do); and even when your company isn’t based in the EU, then you still will need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Shopping Cart Plugin For Website
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on this front I can find, the’EU cookie banner’, doesn’t appear to supply the essential performance — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which does supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will need to set quite a great deal of time aside to set this up.
Installation and Design
I really like The simple fact that you’re able to run a website without paying anything. This makes the installation process that much simpler, because you just have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for every platform that you want to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with some nice photos and text. As soon as you obtain your shop implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the theme you’ve got on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to find for customers when they wish to checkout.
Though many Sites are going to be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers an opportunity to buy products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since running an online store generally requires one to reach out to individuals from all over the planet, you’re bound to stumble upon a few clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Possessing the Chance to install software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality easily. Shopping Cart Plugin For Website
Some of the apps Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would normally need to implement additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you can always open the Powerful Options, but they different these for when you are ready to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is one of my favorite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they offer, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 international payment options. However, each of those processors have their particular trade fees so you need to get ready for these.
It’s quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited supplier. The company also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Shopping Cart Plugin For Website
What if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered in the Ecwid App shop.
· You can not alter product URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that a number of different platforms drag you in free trial, even where you may eventually have to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone management app. The company program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to sell online, as long as you employ the best ways to improve your earnings online as well. Ecwid is a sleek system, with super easy implementation steps, which makes it ideal for the small business audience. Shopping Cart Plugin For Website