Introduction Shopping Cart Site
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky once you would like to attract on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this option. Shopping Cart Site
Many options Purposefully create a closed system, which can be tedious to maneuver away from as soon as you get started. However, with a platform named Ecwid, you do not need to worry about this. In fact, the entire aim of the company, which started in 2009, would be to quickly and inexpensively create an internet store system in your existing websites.
You don’t have To create a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store going, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is geared more towards people who already have a site and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all the crucial stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Shopping Cart Site
The Product operates by providing you a widget which gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new site. The main attribute is that you can choose your old site and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on several other sites if you anticipate selling elsewhere online. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a number of sales and each one of these sales are represented on the back part of your website.
The system is Also made to integrate well with social networks, and that means you can sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery aspect. With real-time transport integrations you constantly know what is happening with your requests and at which they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the planet
You get a Lot of promotional instruments like coupons, discounts, and bulk pricing and more
Create your own customized email notifications
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in bodily locations too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, regardless of if a customer buys a product in store, online, on their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There’s a couple of ways you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Shopping Cart Site
If you’re located outside The US / UK, or need to work with another mobile device type, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you will want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Standard plan, where attributes like discount vouchers and support are not accessible, and it only allows you to sell up to ten products in two classes — but this could actually be adequate for some customers, and using it’s a good way to try the system out.
But, A key point to note about the free program is the fact that it is not great from an SEO point of view — you need to be on a paid program to ensure that your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Shopping Cart Site
1 area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, you should not have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from the box, so anybody wishing to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very easy: it’s a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed app is offered by Ecwid to allow you integrate the product on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products like Shopify provide a much broader range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Shopping Cart Site
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the area on the right can be used to edit or display related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up transport rates and so on…but there is nothing here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I am going to do my best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s usually a good idea to consult a lawyer about what to do); and even if your company isn’t located in the EU, you still will need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits Shopping Cart Site
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which will provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will need to set quite a lot of time apart to set this up.
Setup and Layout
I really like The fact that you can run a website without paying for anything. This makes the setup process that much easier, because you simply have to punch in your email and create a password to go right to the backend port.
The system has Wizards for each platform you would like to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through every website creation and integration step with a few nice photos and text. As soon as you obtain your shop implemented on a site or social page it appears fairly slick.
The layout Depends upon the theme you’ve got on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they wish to checkout.
Though many Websites will be cellular friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers a chance to buy products from the cell interface.
The final Design thing that makes sense to mention is your language tool. Since running an internet store generally requires one to reach out to people from all over the planet, you are bound to stumble upon some customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid Program Economy
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store functionality easily. Shopping Cart Site
A Few of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d typically have to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you could always open up the More Powerful Options, but they different these for when you’re all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like out of stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is one of my favourite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has everything you might want in terms of support.
Payments and Safety
It’s not necessarily Easy to find an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of those plans they provide, making it desirable for any shop that is trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something such as PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to implement one of these systems, since Ecwid integrates with over 40 global payment options. However, each one of those processors have their own transaction fees so that you have to get ready for these.
It is quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited supplier. The business also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Shopping Cart Site
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a store fast, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations available from the Ecwid App store.
· You can’t alter merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like mad, and mention that a number of other platforms drag you into a free trial, where you may finally need to pay.
This is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone management program. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to market online, provided that you implement the best methods to enhance your sales online too. Ecwid is a sleek system, with super easy implementation steps, making it ideal for the small business crowd. Shopping Cart Site