Intro Shopping Ecommerce
Have you ever Wondered if you are using the right ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you want to attract on a brand new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to find out more about this solution. Shopping Ecommerce
Many solutions Intentionally create a closed system, which can be tedious to move away from once you begin. But with a stage called Ecwid, you do not have to worry about this. Actually, the whole goal of the company, which started in 2009, is to quickly and quickly create an internet store system on your present websites.
You do not have To create a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
This raised my Attention, since I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to find an online store going, and you don’t even have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and include photos, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments etc — all of the key stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Shopping Ecommerce
The Product works by providing you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new site. The main feature is that you can choose your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto various other sites if you anticipate selling elsewhere online. Manage all of these websites from one location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one of these sales are reflected on the backend of your site.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery aspect. With real time transport integrations you always know what’s happening with your requests and where they are being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling round the planet
You get a Lot of promotional tools such as vouchers, discounts, and bulk pricing and more
Create your own customized email notifications
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily locations too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in shop, online, on their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There is a couple of ways you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Shopping Ecommerce
If you’re based outside That the US / UK, or need to work with another mobile device type, the fantastic news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you will need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Basic plan, where attributes like discount vouchers and service are not available, and it only lets you sell up to ten products in 2 categories — but this may really be adequate for some users, and using it’s a fantastic way to try out the system.
But, A key point to note about the free program is that it is not great from an search engine optimization standpoint — you need to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language variations of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Shopping Ecommerce
1 place where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (in CSV format) and ensures that if you feel the need to migrate your shop to another e-commerce platform, then you should not have any major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of this box, so anyone wanting to market on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is quite easy: it is a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated program is offered by Ecwid to enable you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods like Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms very easily. Shopping Ecommerce
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to display or edit associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up shipping rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a great idea to speak with a lawyer about what to do); and even if your company isn’t located in the EU, you still will need to comply with the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and also to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to run biscuits Shopping Ecommerce
· Enables them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, does not seem to supply the essential performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a professional product such as CookiePro, which does supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to put quite a lot of time aside to set this up.
Installation and Layout
I Truly like The simple fact which you can run a web site without paying for anything. This makes the installation process that much simpler, since you simply have to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform you would like to set your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, since it walks you through each site creation and integration step with some fine photos and text. Once you obtain your shop implemented on a site or social page it appears fairly sleek.
The layout Depends somewhat on the theme you have on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they want to checkout.
Although many Sites are going to be cellular friendly, it;s nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients a chance to buy products from the mobile interface.
The final Design thing that makes sense to mention is the language instrument. Since running an online store generally requires you to reach out to individuals from all over the planet, you are bound to stumble upon a few customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid App Market
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance readily. Shopping Ecommerce
A Few of the apps Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would normally need to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress websites, since you gain access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for later. Of course you could always open up the More Powerful Options, but they different these for when you’re all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is always one of my favourite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time short and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not always Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of transaction fee with any of those plans they provide, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all of the trades that come through your website. It is rather simple to implement these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their own transaction fees so you need to prepare for them.
It’s quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The business also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Shopping Ecommerce
What if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a store quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available in the Ecwid Program shop.
· You can’t change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free program like mad, and mention that a number of other platforms drag you into a free trial, even where you may finally have to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone direction program. The Business plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually cheaper than a lot of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to market online, provided that you implement the best ways to improve your earnings online too. Ecwid is a sleek system, with superb easy implementation measures, which makes it perfect for your small business crowd. Shopping Ecommerce