Introduction Shopping Sites
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you want to bring on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this solution. Shopping Sites
Many options Intentionally create a closed system, which is tedious to maneuver away from as soon as you get started. However, with a platform named Ecwid, you no longer need to worry about this. Actually, the entire goal of the company, which began in 2009, is to quickly and inexpensively create an online store system on your present websites.
You don’t have To make a whole new website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
This increased my Attention, since I know the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to get an online store going, and you do not even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and add photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it is designed to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Shopping Sites
The Product operates by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand-new site. The main feature is that you can choose your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several other websites if you anticipate selling elsewhere online. Manage all these websites from 1 location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a number of sales and each one of these earnings are represented on the back part of your site.
The system is Also made to integrate well with social networks, so you may sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping facet. With real-time shipping integrations you always know what’s happening with your requests and where they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the planet
You receive a Lot of promotional instruments like vouchers, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in bodily locations too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer purchases a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There is a few ways you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite some time now). Shopping Sites
If you are based outside The US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you’ll want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a fairly Basic plan, where features like discount vouchers and support are not available, and it merely allows you to sell up to ten products in 2 classes — but this may actually be sufficient for some users, and using it is a good way to try out the system.
But, A key point to note about the free program is the fact that it isn’t great from an SEO point of view — you have to be on a paid plan to make certain your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language versions of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords in your product title (not a bad idea anyhow ) your URL will include them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Shopping Sites
1 place where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anybody wanting to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). The other main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is very easy: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to enable you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Shopping Sites
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left which allows you to access key performance, and the area on the right can be used to edit or display related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing shipping prices and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a great idea to speak with a lawyer on what to do); and even when your business is not based in the EU, you still will need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their consent to run cookies Shopping Sites
· Allows them to revoke approval at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at There isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, does not appear to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which will provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll need to put quite a great deal of time aside to set it up.
Installation and Layout
I Truly like The fact which you can run a web site without paying for anything. This makes the installation process that much easier, since you just need to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration measure with a few fine text and photos. As soon as you obtain your store implemented on a site or social page it looks fairly slick.
The design Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they wish to market.
Though many Sites are going to be cellular friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design thing that makes sense to mention is your language instrument. Since running an online store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon a few customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality readily. Shopping Sites
Some of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would typically have to implement additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you can always open the More Powerful Options, but they separate these for when you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is one of my favorite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of those programs they provide, making it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each of these processors have their own transaction fees so that you need to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also states that every trade that includes sensitive information is transferred through a secure HTTPS channel. Shopping Sites
What if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to create a complete site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered in the Ecwid Program shop.
· You can’t change product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like crazy, and mention that a number of different platforms drag you in free trial, where you will finally need to pay.
This is where Ecwid stands out, and you can see the other payment plans are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone direction app. The company plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to sell online, as long as you employ the best methods to enhance your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, making it perfect for your small business audience. Shopping Sites