Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company site it often becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Shoptab
Many solutions Intentionally make a closed system, which is tedious to maneuver away from once you begin. However, with a platform called Ecwid, you no longer have to be concerned about this. Actually, the whole aim of the company, which started in 2009, would be to quickly and inexpensively make an internet store system on your existing websites.
You do not have To make a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That raised my Attention, since I understand the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for people in the US or Europe. Even businesses in developing nations have a chance to find an online store going, and you don’t have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce performance, Ecwid is targeted more towards people who currently have a website and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all the key things that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; rather, it’s designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Shoptab
The Product works by providing you a widget that gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new website. The main feature is that you can take your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different websites if you anticipate selling elsewhere online. Manage all of these sites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and each one these earnings are reflected on the backend of your site.
The system is Also designed to integrate nicely with social networks, so you can sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery facet. With real time shipping integrations you always know what’s going on with your orders and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the planet
You get a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in physical locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There is a few methods that you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Shoptab
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for programs, you will want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a fairly Standard plan, where attributes like discount coupons and support are not accessible, and it merely lets you sell up to 10 products in 2 classes — but this could really be sufficient for some users, and using it’s a good way to try out the system.
However, A vital point to note about the free program is the fact that it isn’t good from an SEO point of view — you need to be on a paid plan to make certain that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of performance — that they force you to rely on third party apps, the production of multiple stores or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords in your product name (not a bad idea anyhow ) your URL will comprise them too. This functions as something of a workaround, but I would prefer whole control over URLs. Shoptab
One place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, then you should not have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from this box, so anyone wanting to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). Another principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is very simple: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to allow you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods such as Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. Shoptab
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right can be used to edit or display related products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up shipping rates and so on…but there isn’t anything here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the major GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a good idea to speak with an attorney about what to do); and even if your company isn’t based in the EU, then you still will need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that approval ).
There does not Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Shoptab
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to set quite a great deal of time apart to set it up.
Setup and Layout
I really enjoy The simple fact that you can run a website without paying for anything. This makes the setup process that much simpler, since you just need to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for each platform that you want to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is perfect, because it walks you through every website creation and integration step with some fine text and photos. As soon as you obtain your shop implemented on a site or societal page it appears fairly slick.
The layout Depends somewhat on the subject you’ve got on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to find for clients when they want to market.
Although many Sites will be cellular friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to get products from the mobile interface.
The final Design thing that makes sense to mention is the vocabulary tool. Since running an internet store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon a few clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Shoptab
Some of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d normally need to implement additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and image then save the product for later. Obviously you could always open the More Powerful Options, but they different these for when you are ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is one of my favorite ways to talk to companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time brief and encourage quality .
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ one of these systems, because Ecwid integrates with over 40 global payment options. However, each of these processors have their particular trade fees so you have to prepare for them.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Shoptab
What if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered from the Ecwid App shop.
· You can’t change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like crazy, and mention that many other platforms drag you in free trial, where you will eventually have to pay.
That is where Ecwid stands out, and you can see that the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that depend to 100 products and you get items like an iPhone management program. The Business plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it’s actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is among the greatest ways to market online, as long as you employ the best ways to enhance your sales online as well. Ecwid is a sleek system, with super simple implementation steps, making it ideal for the small business crowd. Shoptab