Intro Site Carters
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to discover more about this solution. Site Carters
Many solutions Purposefully create a closed system, which can be tedious to maneuver away from once you get started. However, with a platform called Ecwid, you no longer have to worry about it. Actually, the whole goal of the company, which started in 2009, is to quickly and inexpensively create an online store system in your present websites.
You do not have To make a whole new website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for people in the united states or Europe. Even businesses in developing nations have a chance to find an online store heading, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a website and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and include photos, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments etc — all of the crucial things that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will let you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Site Carters
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new website. The primary feature is that you can take your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto various different websites if you anticipate selling elsewhere online. Handle all of these sites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a few sales and each one of these sales are reflected on the backend of your website.
The system is Also designed to integrate well with social networks, and that means that you may sell your things on Facebook if desired. One part of Ecwid we especially enjoy is the delivery facet. With real time shipping integrations you constantly know what’s happening with your orders and at which they’re being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling round the world
You receive lots of promotional instruments such as coupons, discounts, bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in bodily locations too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction info.
There is a few ways that you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite a while now). Site Carters
If you are located outside That the US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a fairly Standard plan, where features such as discount vouchers and support aren’t accessible, and it only lets you sell up to 10 products in 2 classes — but this could really be sufficient for some customers, and using it is a good way to try out the system.
But, A vital point to notice about the free program is that it isn’t great from an SEO standpoint — you have to be on a paid program to ensure that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of functionality — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language variations of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Site Carters
1 place where Ecwid does not perform so Well on the SEO front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, you should not have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from this box, so anybody wishing to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). Another principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed app is provided by Ecwid to enable you integrate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products such as Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Site Carters
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, setting up shipping rates etc…but there is nothing here that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am going to do my best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a great idea to consult a lawyer on what to do); and even when your business isn’t located in the EU, you still will need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to run biscuits Site Carters
· Allows them to revoke consent at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at There is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, doesn’t appear to supply the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to put quite a great deal of time aside to set this up.
Setup and Layout
I really like The fact which you can run a website without paying for anything. This makes the installation process that much easier, because you simply have to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for every platform that you want to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, because it walks you through every website creation and integration measure with a few fine photos and text. Once you obtain your store implemented on a website or social page it looks fairly slick.
The design Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they want to market.
Though many Websites will be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design item which makes sense to mention is your vocabulary tool. Since conducting an online store generally requires you to attain out to people from all over the planet, you are bound to stumble upon some clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance easily. Site Carters
A Few of the apps Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress sites, as you acquire access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and picture then save the product for later. Obviously you could always open the More Powerful Options, however they separate these for when you’re ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute which is always one of my favorite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, making it desirable for any shop that’s trying to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your website. It is rather simple to implement these systems, because Ecwid integrates with over 40 international payment choices. However, each of these processors have their own transaction fees so that you need to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The company also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Site Carters
What if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store fast, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available in the Ecwid Program shop.
· You can not change product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems difficult.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like crazy, and mention that a number of other platforms drag you in free trial, where you may finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get items like an iPhone management app. The Business plan goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to sell online, provided that you implement the best methods to improve your earnings online too. Ecwid is a sleek system, with superb easy implementation steps, making it perfect for your small business crowd. Site Carters