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Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to bring on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this solution. Site With Shopping Cart
Many options Purposefully make a closed system, which is tedious to maneuver away from once you begin. But with a platform named Ecwid, you no longer have to be concerned about it. In fact, the entire aim of the company, which started in 2009, is to quickly and quickly make an online store system in your existing websites.
You don’t have To create a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to get an online store going, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just want to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of products, and include photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments and so on — all the key stuff that you would expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Site With Shopping Cart
The Product operates by providing you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new site. The main feature is that you can take your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various different sites if you anticipate selling elsewhere online. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a number of sales and each one these earnings are reflected on the back part of your site.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real time transport integrations you always know what is going on with your requests and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the world
You receive lots of promotional tools like vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There is a few methods that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they have been saying that for quite some time now). Site With Shopping Cart
If you are located outside That the US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you will need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Standard plan, in which attributes such as discount vouchers and service aren’t accessible, and it merely lets you sell up to ten products in two categories — but this may really be adequate for some customers, and using it is a fantastic way to try the system out.
However, A key point to note about the free program is the fact that it isn’t good from an SEO point of view — you have to be on a paid plan to ensure that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language variations of your store, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Site With Shopping Cart
1 place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from the box, so anyone wishing to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from certain countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is very simple: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to enable you integrate the product on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods like Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Site With Shopping Cart
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the area on the right is used to display or edit related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing transport prices etc…but there is nothing that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a great idea to consult a lawyer on what to do); and even if your business isn’t located in the EU, then you still need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to run cookies Site With Shopping Cart
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, does not appear to supply the necessary performance — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will want to set quite a great deal of time aside to set it up.
Setup and Design
I really enjoy The fact that you’re able to run a web site without paying anything. This makes the installation process that much easier, since you simply have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform you want to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through every website creation and integration measure with a few fine text and photos. Once you obtain your store implemented on a site or societal page it appears fairly slick.
The design Depends upon the theme you have on your site, but as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for customers when they want to checkout.
Although many Websites will be mobile friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to get products from the mobile interface.
The closing Design item which makes sense to mention is the language tool. Since running an online store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon some clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Site With Shopping Cart
A Few of the programs Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would typically have to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress websites, as you acquire access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for afterwards. Of course you can always open up the More Powerful Options, but they separate these for if you are ready to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is one of my favorite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time short and support quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It’s not always Easy to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they provide, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the trades that come through your site. It is pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment options. However, each of these processors have their own transaction fees so you have to get ready for these.
It’s rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified service provider. The business also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Site With Shopping Cart
Imagine if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a store fast, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available in the Ecwid Program shop.
· You can’t change product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like crazy, and mention that a number of other platforms drag you into a free trial, where you may finally have to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, provided that you implement the best ways to improve your sales online too. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for your small business crowd. Site With Shopping Cart