Summary Typical Open Rate For Email Marketing
For many an evening in 2004, three people sat Around a single desk in a small medical office — an office that functioned as the group’s conference room, lunch room, and idea heart. Backed by a little programming team in India, the trio (consisting of Benchmark Internet Group founder Curt Keller, his wife Denise, and an SEO expert) discussed ideas for how to implement a deceptively simple idea. Simple email marketing. Many of their thoughts were beyond the means of the fledgling business, but that did not stop Keller from moving ahead.
The first Clients of Benchmark Email were small companies located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his team sold them on the use of email advertising, while working hard to create a very simple user interface which would be easy to operate. All the time, the business championed such novel ideas as customizable templates and software which adapted to consumer requirements. They also made certain from the outset that anyone who needed help would have rapid access to excellent customer care.
Benchmark Has continued to grow and advantagesper. Its present focus. Providing global email marketing solutions to small and medium-sized businesses while continuing to honor a commitment to help children in need. This doesn’t indicate that Benchmark is a little-guys-only company, however; it has adhered to its core principle of adaptability and serves large organizations like UNICEF and Kaiser-Permanente via its High Volume Enterprise plans.
Today, Benchmark serves upwards of 73,000 users from across the planet, but the company hasn’t forgotten its roots. Benchmark still keeps good relationships with small, locally-based companies. In fact, the organization supplies a complete page of testimonials from users of this app. You can read about Benchmark’s background and development here.
While most of the attributes Benchmark provides Are on par with the rest of the industry, one of the standout characteristics of the ESP is the simple fact that most of its features come standard with each accounts — including the free ones. Here are a few of Benchmark’s most noteworthy offerings.
· Countless Industry-Specific, Themed Templates. Benchmark provides all users access to the library of over 400 templates. These are organized into 19 categories, some of which are tailored to particular industries like education, entertainment, and retailstores. There is also a category for social media-specific templates.
· Video Emails. Perhaps the best-known benefit of Benchmark is its support for video emails. The company describes the advantages of this attribute here.
· Online Surveys. You can create professional-looking online surveys using one of Benchmark’s 6 templates. Post your survey on your site or construct it into an email.
· Dedicated Email Server. All Benchmark’s High Volume plans come with a dedicated IP address to help increase deliverability prices. Users on other programs have the option of paying for this service ($30/month) to increase their own delivery stats. Read more about the advantages of dedicated servers .
· Email Delivery Management. Benchmark’s email delivery management program is about getting customers’ mails into inboxes. The company is a part of the Email Sender and Provider Coalition and operates with ReturnPath, a leading email delivery and consulting support. The company also communicates with ISPs on its clients’ behalf. Typical Open Rate For Email Marketing
· Mobile App. Benchmark’s mobile apps make it possible for customers having an Apple device to get several purposes on the road. They can access and include contacts, read reports, send videos through integration using a YouTube account, and even layout and send quick email blasts with one of 10 available templates. That is quite a little more than a number of other businesses offer on their mobile apps, which makes them considerably more operational.
· Photo Editing. If the pictures you plan to utilize on your email campaign aren’t perfectly sized or want some colour adjustment, you can use Benchmark’s integrated picture editor. This is a fairly handy feature if you do not have photoshop accessible.
· Code Editor. If you’ve got the know-how to work magic with HTML, Benchmark provides this ultra-customization option with which you may build your emails from scratch.
· Autoresponder. Every Benchmark customer has the power to design up to eight custom autoresponder messages. These can be scheduled as a series or event lead-up, or designed as annual messages such as birthday or anniversary emails.
· Sign-Up Forms. The only way to be prosperous in email advertising is by way of growing your list, and Benchmark really promotes doing so through sign-up forms. The business bases its Free For Life account completely around site and Facebook sign-ups and supplies an easy-to-use tool to create customized templates for each medium.
· Inbox Checker. Because every email program is different and every internet browser includes a signature fashion, making certain your emails look good across the board is crucial. It is possible to use Inbox Checker to look at the way your email screens in Gmail using Explorer and Outlook 3. Employing the entire program (which assesses everything out of AOL to Yahoo, Explorer into Safari, mobile to PC) is a paid add-on service, available for $14 each 100 checks.
· RSS-to-Email. Regular bloggers can create newsletters from their sites automatically through the RSS-to-Email feature, which works with any site which manages an RSS-feed. Users only have to set up a template and campaign within Benchmark once.
· API Integration. An API (Application Program Interface) enables different software programs to communicate with one another with no formal plug connection. Benchmark’s API Integration feature permits users with XML-RPC, HTTP POST, or HTTP GET abilities to recover data from other apps which use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this allows them to play three purposes. Manage contact lists, handle campaigns and effort sending, and check statistics. The business explains this role in more detail here.
· Advanced Metrics. Benchmark provides both List Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is available in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Benefits Of Use
Signing up for a Benchmark account is fairly straightforward. After entering your name, email, phone number, and company name, you need to confirm your email address. This was a five-minute procedure for me. Upon logging into my new account (using the free plan) I was greeted by an appealing UI that gave me a clear path about how best to create my first email campaign. Great beginning!
Email Campaign Creation
On its dashboard, Benchmark offers users five main choices. Emails, Automations, Contacts, Surveys, and Reports. To make a new effort, proceed into the Emails section, then hit the large blue”Create New Mail” button at the upper right-hand corner. Typical Open Rate For Email Marketing
From there, you must decide if you want an RSS Or classic email message. You can use Benchmark’s drag-and-drop editor, or go for more customization with the built-in code editor. If you’re someone who codes their own email, then my hat is off to you, but I am not gifted that way, so I went with the drag-and-drop option.
I was motivated to enter a subject line for my Email and set up how much observation I wanted on the message, as well as when I wanted an automatic tweet when the campaign went out. The next task was to select which contacts I wanted to get the campaign. With that, I was eventually able to begin constructing the email itself. If you would like to, you are able to construct your personal email layouts using a very intuitive editor. On the other hand, you can alter one of Benchmark’s templates, which can be great, and much better than I managed to do on my own.
Sending the Email Campaign
If You’re just Starting out, you can do as I did and manually input contacts at a time. However, for people who already have a list, there are several ways to import it. You are able to upload a CSV, xls, or txt file right from your personal computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste large lists of contacts to a text type. When you make your Benchmark lists, then they will appear on your dashboard, along with a Master Unsubscribe List.
The sending of this email is rather easy. When you have completed all of your tweaks, you may either save the email as a draft, send it instantly, or schedule a time and date for delivery. If you want to check everything is well before unleashing your email about the planet, it is possible to send it to yourself to preview it as many as 10 times/day. I chose to program my email for shipping to see how timely the automated system would really be. I advised my email for 2.45 and obtained it at 2.50, therefore while the timing was not exactly ideal, it was probably present in tolerance levels for most users. If you are among the more rare users who need on-the-minute email sending, then you may have to appear elsewhere. More worryingly, my email didn’t go to my primary inbox but was mechanically sorted into my”promotions” folder. Definitely not perfect.
Email Campaign Reporting
First thing I Noticed about Benchmark email reports was something I’d read in a couple of reviews. They are really, really quickly. I mean lightning fast. Opens register in the Benchmark system almost instantaneously. I’ve worked with several different programs where these reports take hours or even days to appear.
Benchmark provides users with several key Bits of data about every effort. The arguably most important statistic, the open rate, appears in both pie graph and numerical type. In addition, Benchmark supplies users with stats for clicks, forwards, bounces, unsubscribes, and abuse. Every stat further breaks down to the exact email addresses related to a given action. Users can export this data for further analysis by means of a csv or xls file. There’s also a social networking place which reports shares via Facebook, Twitter, or LinkedIn, as well as a map which breaks down, by state, that opens your mails. Typical Open Rate For Email Marketing
Though all of the information Is Excellent and Necessary, it is not enough to sustain higher level marketers that want more information such as conversions, which hyperlinks were clicked, and revenue analysis. Although Google Analytics provides a whole lot of that information with appropriate integration, there may come a time when serious entrepreneurs need more info than Benchmark provides. Whether or not a small business will get to that point varies, naturally, based on the company.
Particular Size Of Business
Benchmark designed its 3-tiered pricing Structure with the objective of serving everybody from the tiniest kitchen-table startup to large email marketers. On the other hand, the company’s key focus is on small to medium companies, especially those just starting out in email marketing. This is especially reflected in the reality that customers subscribing to the moderate plans get unlimited emails, while larger plans have limitations.
Integrations and Add-Ons
Benchmark Offers roughly 20 plug-ins and integrations. If you don’t observe the integration you want, there is still hope. You’re able to use the API or ask an integration by sending an email to [email protected]
· Benchmark Events — Benchmark Events is event marketing software designed to integrate fully with Benchmark Email. Launched in 2012, this app allows users to create and customize occasions, promote and market tickets, and monitor the success of their events via their Benchmark Email account. A number of programs are available, such as a free option.
· Salesforce.com — This integration enables users to import contacts directly into Benchmark and utilize Benchmark’s email system to keep Salesforce customers participated. Read our overview of Salesforce here.
· WordPress — Benchmark Mail Lite is a WordPress plugin which allows users to easily build an email audience through their subscribers. The plug-in can automatically produce email versions of blog posts and permits users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts with a Benchmark list. Read our overview of Highrisehere.
· Benchmark Power — This free plugin allows you to supply images for your Benchmark emails from locations across the web. Benchmark Power captures images you locate and immediately uploads them to your Benchmark account for future use.
· Flickr — Users with Flickr accounts may link Flickr to their Benchmark image galleries.
· Shopify — You are able to link a Shopify account to Benchmark and mechanically add Shopify clients to Benchmark lists. You may even add contributors to various lists based on which products they purchased. Read our review of Shopify here.
· PayPal — Users may add any of the PayPal customers for their own Benchmark email lists bylinking the account. Read our review of Paypal here.
· Easy List — Learn more about this very simple list-making app and download it .
· WordPress — The ever-present site and website builder provides an integration using Benchmark. Use it to send emails of your blog articles and use the analytics to see how your readers respond to them. Learn more here.
· Zapier — Gain entry to Zapier’s enormous integration library . Typical Open Rate For Email Marketing
Social Media Integrations
Because Of the key connection between social networking and email advertising, it is important to look at the social networking features included in Benchmark.
· Social Media Templates — One segment of Benchmark’s massive email template listing is made of societal media-specific templates which directly promote your institution’s involvement in social media forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark offers a simple function which allows you to bring a Facebook”Just Like” button into your emails.
· Facebook Sign-Up Form — Benchmark provides easy-to-create sign-up forms (see”Characteristics” above) for both websites and Facebook enthusiast pages, to help you convert followers to readers.
· Social Links within Email — After you connect your Benchmark account together with your Facebook, Twitter, or LinkedIn accounts, you can add buttons to each email which will direct your subscribers to each of your social networking pages.
The Business also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks regarding the collection of personal data from citizens of those countries. When customers provide credit card numbers to Benchmark, the company utilizes secure socket layer (SSL) security to encrypt the information. The entire platform is encrypted to ensure the safety of all customers’ personal details.
Anti-Spam Policy and Protection
Like All legitimate ESPs, Benchmark takes spam seriously and summarizes a clear zero-tolerance policy for any of the users trying to engage in spam activities. The company is fully in compliance with all the U.S. CAN-SPAM Act of 2003. Benchmark additionally takes several measures to maintain its standing as a spam-free provider, among them membership from the Email Sender and Provider Coalition. The company employs the program SpamAssassin to filter messages delivered through its host.
To stop users from Unknowingly sending spam-like substances, Benchmark provides a spam test feature that looks for words widely utilized in spam messages. It scores each email on a scale from 1 to 5; 5s are assigned to content that is very likely to be blocked. In the event of a high score, the program suggests”less spammy” alternatives. Individualized IP addresses also assist large-volume senders decrease their spam amounts.
Customer Support and Service
Benchmark Offers its customers a great deal of support resources. Customer support is generally responsive, with minimal waiting times. The website provides good learning tools, but can be needlessly opaque occasionally. Crucial information is often buried and hard to find, especially if you don’t know exactly what you’re searching for, especially in regards to minute details about strategies. For instance. The Free For Life plan comprises Benchmark branding on every email, however you won’t find that mentioned on the Free For Life page, not even in the fine print. Nor will you see it said when you register. The only place it’s mentioned is in the FAQ, here.
Here are some of the resources Benchmark offers. Typical Open Rate For Email Marketing
· Live Support and Email — Benchmark provides live one-on-one support through the following means.
· Email Service. Contact Benchmark at [email protected] or through the company’s contact form here. Available 24 hours Monday — Friday and limited hours on Saturday.
· Telephone Support. You can reach Benchmark at 800-430-4095 (U.S.) or even 001-562-252-3789 (all states ). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Available almost 24 hours daily Monday — Friday and restricted hours on Saturday. Founded in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled because it is closer to some QandA-format knowledge foundation than a typical FAQ. You will find more than 900 entries, sorted into 18 topics ranging from”Getting Started” to”API.” Users may perform a key word search of any subject (or sub-topic) or from their FAQ as a whole. One caveat. With such a comprehensive knowledge base, it’s pretty much inevitable that some entries are going to be out of date. A few of the QandAs offer advice that’s wholly inaccurate, so in some cases, you may need to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark provides about two dozen video tutorials that take users step by step through the features of the program. The company also supplies a webinar called”Benchmark Email Crash Course.” You can view it live each Friday at 10.00 a.m. PST or watch the recorded version at any time. You can even request a particular webinar on a number of different topics. Live webinars comprise the chance to ask questions during the presentation.
· Email Marketing Manuals and Articles — There are more in-depth details on email marketing generally, as well as the Benchmark program specifically, at the Manuals Section. These downloadable documents also cover industry-specific troubles. Articles, similar to sites, offer users guidance beyond that found in the FAQ section, but in shorter, more digestible chunks than the guides provide.
· Glossary of Email Marketing Terms — This is a particularly helpful tool for all those new to email marketing who feel absorbed by all the jargon. Benchmark gives a glossarywith 50 of the very popular email advertising conditions from”above-the-fold” into”whitelists.”
· Website and Newsletter — For current information regarding email marketing trends, check out Benchmark’s monthly newsletter, in addition to its extremely active blog. All subscribers automatically gain access to present newsletters, and Benchmark also provides an archive of newsletter articles from November 2007-October 2012.
· Benchmark Community — Benchmark users can post their newest newsletters on message boards at the Benchmark Community. This forum allows users to talk about newsletter creation approaches, vote for their favourite newsletters, and gain inspiration from additional Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and does not Require any installation on your computer.
Positive Reviews and Testimonials
Benchmark Includes a four-out-of-five star score on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Typical Open Rate For Email Marketing
Some common points of praise.
· Top Notch Service . This is maybe the most typical monitoring concerning Benchmark, and something I noticed for myself too. People today are inclined to find support prompt and helpful, and some say it is really the element that distinguishes Benchmark from its competitors. The company also receives praise for its blog articles and videos.
· Characteristic Selection Across All Plans. Some users praise the addition of attributes like AB testing and surveys in most plans; many companies charge extra for these features or just include them into their pricier plans.
· Ease of Use. Users tend to locate Benchmark’s interface extremely user-friendly and intuitive. The program gathers praise from a wide range of demographics, from first time ESP users to those who have attempted many different programs before settling Benchmark.
· Mobile Friendly Emails. Users were impressed with the mobile-friendly email layout of Benchmark’s templates. Since more and more people access their email from mobile devices, this can be an increasingly significant factor to take into account.
Negative Reviews and Complaints
I was not able to find many Men and Women who loathed Their Benchmark experience. However, I managed to discover a couple of complaints.
· Inconsistent Send-Times. Apparently some users experienced a problem with Benchmark where their emails were sent hours after they were scheduled. One customer theorized that the issue might arise from lengthy lists of recipients. Not all clients of all Benchmark will possess time-sensitive sending needs, but others will. If you want your mails to go out exactly when your program dictates, you might need to take into account this issue.
· Buggy Social Media Integrations. I saw several user reviews that remarked the social media integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users were concerned that Benchmark’s templates may feel like spam email, leading receivers to mark them as junk rather than studying the contents. Since the whole purpose of an ESP is to prevent this from happening, this may be an issue. On the other hand, I never felt this way while looking through the template list, so it may not be the most valid of complaints.
Benchmark Provides a huge variety of pricing plans, such as a free plan and a huge scale of paid programs that may service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require credit Cards, which is always refreshing. The only catch. There’ll be a small Benchmark logo at the bottom of each email you send out. Of course, you can always choose to upgrade to a paid plan if you don’t want the Benchmark branding. The free program allows you to send up to 14000 emails to up to 2000 subscribers and provides you access to most but not all Benchmark’s features list. Notable absences into the features list for free account include email automation and sub-accounts (enabling multiple users to get one Benchmark account).
Paid Plans. Typical Open Rate For Email Marketing
Users with little contacts lists and restricted Monthly messages have the option of paying to get their email marketing depending on the number of emails they send every month.
o Medium Plans. 600-50,000 subscribers, $13.99-$254.99 per month
o Large Plans. 55,000-100,000 subscribers, $285.99-$494.99 per month
o Extra Large Plans. 125,000-1,000,000 subscribers, $659.99-$4,273.99 a month
o Massive Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 a month
Benchmark accepts all Major charge cards and also lets you pay through PayPal. They also offer you a 25% reduction for nonprofits and teachers.
Benchmark is a solid program. It is easy to use, Open to invention, and competitively priced. Its free options might very well be the very best in the business for anyone who only wants to dive into email marketing (particularly small, neighborhood companies ). For that matter, any Benchmark strategy can work nicely for a small business which views email as a little aspect of its advertising and does not have any desire to operate beyond the basics just yet.
If you are a small or even medium-sized Business looking for a simple email marketing program with a multitude of amazing features, Benchmark is an excellent option. Even though there may come a time when you outgrow the app, it provides a lot for the money, provides exceptional service, and the business appears to be sensitive to the needs of its customers. You can not ask for more.