Background Using Ecwid
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky once you would like to attract on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Using Ecwid
Many options Intentionally create a closed system, which can be tedious to move away from once you begin. But with a stage called Ecwid, you no longer need to be concerned about it. In fact, the whole goal of the business, which started in 2009, is to quickly and inexpensively create an online store system in your present websites.
You do not have To make a whole new website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to find an online store heading, and you do not even have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of products, and include photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial things that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does let you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Using Ecwid
The Product works by giving you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new site. The main feature is that you can choose your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several other sites if you plan on selling elsewhere on the web. Handle all of these websites from one location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a number of sales and all of these sales are reflected on the backend of your website.
The system is Also designed to integrate nicely with social networks, so you can sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery facet. With real-time transport integrations you always know what is happening with your orders and where they are being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the world
You receive lots of promotional tools such as coupons, discounts, bulk pricing and much more
Produce your personalized email alerts
Use the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not just online but in bodily places too — in stores, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, regardless of if or not a customer purchases a product in store, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There is a few methods you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Using Ecwid
If you’re based outside That the US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you will need to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and mobile. In a age where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a fairly Basic plan, in which attributes such as discount vouchers and service aren’t accessible, and it merely allows you to sell up to ten products in 2 classes — but this could actually be adequate for some customers, and using it is a fantastic way to try the system out.
However, A key point to notice about the free program is the fact that it is not great from an search engine optimization standpoint — you have to be on a paid plan to ensure your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords in your product title (not a bad idea anyhow ) that your URL will comprise them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Using Ecwid
One place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your shop to a different e-commerce platform, then you should not have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wanting to market on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace website is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed program is provided by Ecwid to allow you incorporate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms quite easily. Using Ecwid
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to display or edit related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing transport prices and so on…but there is nothing that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I am going to do my best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a great idea to consult a lawyer on what to do); and even if your business is not located in the EU, you still need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Using Ecwid
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid users would be to use a specialist product like CookiePro, which will supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll need to put quite a lot of time apart to set this up.
Installation and Design
I Truly like The fact that you can run a web site without paying anything. This makes the installation process that much easier, since you just need to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for each platform that you would like to place your store on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, because it walks you through every site creation and integration step with some nice photos and text. Once you obtain your store implemented on a website or societal page it appears fairly sleek.
The design Depends upon the subject you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they want to market.
Although many Websites are going to be mobile friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your clients a chance to buy products from the mobile interface.
The closing Design thing which makes sense to mention is the language tool. Since running an internet store generally requires one to reach out to people from throughout the world, you are bound to stumble upon some clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality easily. Using Ecwid
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to implement additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress websites, since you acquire access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and sort in a product name, price and image then save the merchandise for later. Of course you could always open up the Powerful Options, however they different these for when you’re all set to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to items like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute which is one of my favorite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It’s not always Easy to find an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of the programs they provide, making it desirable for any store that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to employ these systems, since Ecwid integrates with over 40 global payment choices. However, each one of these processors have their own transaction fees so that you have to get ready for them.
It is quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited service provider. The company also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Using Ecwid
Imagine if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a shop fast, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered in the Ecwid App shop.
· You can’t change merchandise URLs, which can be slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like crazy, and mention that a number of different platforms drag you in free trial, where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You may see that it is actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the best ways to sell online, as long as you employ the best ways to enhance your earnings online too. Ecwid is a slick system, with superb easy implementation measures, which makes it perfect for your small business audience. Using Ecwid