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Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company site it often becomes tricky when you would like to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this option. V2 Kart Online Shopping
Many solutions Purposefully create a closed system, which is tedious to maneuver away from once you get started. However, with a platform called Ecwid, you do not have to be concerned about this. In fact, the entire aim of the company, which began in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You do not have To make a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to get an online store going, and you don’t have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all of the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) V2 Kart Online Shopping
The Product works by providing you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand new site. The primary attribute is that you can take your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere on the web. Handle all of these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a few sales and each one these sales are represented on the backend of your site.
The system is Also made to integrate well with social networks, and that means that you may sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the shipping aspect. With real-time shipping integrations you always know what’s happening with your orders and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for selling round the planet
You receive lots of promotional instruments such as vouchers, discounts, and bulk pricing and more
Produce your own customized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily locations too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, irrespective of if or not a customer buys a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There is a couple of methods that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). V2 Kart Online Shopping
If you’re based outside The US / UK, or want to utilize another mobile device type, the good news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you will want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a pretty Standard plan, where attributes such as discount coupons and support aren’t accessible, and it merely allows you to sell up to 10 products in 2 categories — but this could really be adequate for some users, and using it is a good way to try out the system.
However, A key point to note about the free program is the fact that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to ensure your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language versions of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) that your URL will comprise them also. This functions as a tool of a workaround, but I would prefer full control over URLs. V2 Kart Online Shopping
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anybody wishing to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very simple: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products such as Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. V2 Kart Online Shopping
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the place on the right is used to display or edit related products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, establishing shipping prices and so on…but there is nothing that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to consult a lawyer about what to do); and even if your company isn’t located in the EU, you still will need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and to log that consent).
There does not Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run cookies V2 Kart Online Shopping
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, doesn’t seem to provide the essential functionality — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which does provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will need to put quite a lot of time aside to set it up.
Installation and Layout
I really like The fact that you can run a web site without paying for anything. This makes the setup process that much simpler, because you just have to punch in your email and create a password to go right to the backend interface.
The system has Wizards for every platform you would like to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, since it walks you through every site creation and integration measure with a few fine text and photos. As soon as you obtain your store implemented on a website or societal page it appears fairly sleek.
The layout Depends upon the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for clients when they want to market.
Though many Sites will be mobile friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to get products from the mobile interface.
The closing Design thing which makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to reach out to people from all over the world, you are bound to stumble upon a few clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance easily. V2 Kart Online Shopping
A Few of the apps Will help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d normally need to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress sites, as you acquire access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and picture then save the product for afterwards. Of course you can always open up the More Powerful Options, however they different these for if you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is always one of my favourite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Security
It’s not always Easy to locate an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, making it desirable for any store that is trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you have to setup something like PayPal or Stripe to process all the trades that come through your website. It is rather simple to employ these systems, because Ecwid incorporates with over 40 global payment choices. However, each of these processors have their own trade fees so that you need to prepare for these.
It’s quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The business also states that every trade that includes sensitive information is transferred through a secure HTTPS channel. V2 Kart Online Shopping
Imagine if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available from the Ecwid App shop.
· You can’t change merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like mad, and mention that a number of other platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to market online, as long as you implement the best methods to enhance your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, which makes it ideal for your small business crowd. V2 Kart Online Shopping