Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky when you would like to attract on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to find out more about this solution. Vevocart
Many solutions Purposefully create a closed system, which is tedious to move away from as soon as you begin. However, with a stage named Ecwid, you no longer have to worry about this. Actually, the whole aim of the business, which began in 2009, would be to quickly and inexpensively create an internet store system on your present websites.
You don’t have To make a completely different website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to get an online store heading, and you don’t even have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all of the key stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Vevocart
The Product operates by providing you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The main attribute is that you can choose your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on several other websites if you plan on selling elsewhere online. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a few sales and all these sales are represented onto the back part of your site.
The system is Also designed to integrate well with social networks, and that means that you can sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real time transport integrations you always know what is happening with your requests and at which they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale round the planet
You receive lots of promotional tools such as vouchers, discounts, and bulk pricing and much more
Create your own customized email alerts
Use the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in bodily places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, irrespective of if or not a customer buys a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction info.
There is a few methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they have been saying that for quite a while now). Vevocart
If you are based outside The US / UK, or want to utilize another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you will want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a pretty Basic plan, where attributes like discount vouchers and support are not accessible, and it only lets you sell up to 10 products in two categories — but this may really be sufficient for some users, and using it is a fantastic way to try out the system.
But, A vital point to note about the free program is the fact that it is not good from an SEO point of view — you need to be on a paid plan to make certain your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — that they force you to rely on third party apps, the production of numerous shops or Google Translate to supply different language variations of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will include them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Vevocart
One place where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from this box, so anyone wishing to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). Another main problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is very simple: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products such as Shopify offer a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Vevocart
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, setting up shipping rates and so on…but there is nothing that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I am going to do my best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even when your company isn’t based in the EU, then you still need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Vevocart
· Enables them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, does not seem to provide the essential performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to put quite a great deal of time aside to set it up.
Installation and Design
I Truly like The fact that you’re able to run a website without paying for anything. This makes the installation process that much simpler, since you simply have to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for each platform you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, since it walks you through each site creation and integration step with some nice photos and text. Once you obtain your shop implemented on a website or social page it looks fairly slick.
The layout Depends somewhat on the subject you have on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they want to market.
Though many Sites are going to be cellular friendly, its fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to buy products from the mobile interface.
The final Design thing which makes sense to mention is the language tool. Since running an online store generally requires you to attain out to individuals from all over the world, you are bound to stumble upon some clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance readily. Vevocart
Some of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would normally need to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress websites, as you gain access to additional SEO plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you can always open the Powerful Options, but they separate these for when you’re ready to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is always one of my favourite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It is not always Easy to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of those programs they provide, which makes it desirable for any store that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all of the trades that come through your site. It’s rather simple to employ one of these systems, because Ecwid integrates with over 40 international payment options. However, each of those processors have their particular trade fees so you have to prepare for these.
It is rather Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Vevocart
Imagine if you Would like to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a store quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available from the Ecwid Program shop.
· You can not change product URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like mad, and mention that many different platforms drag you into a free trial, where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone management app. The Business program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually more affordable than many of the other programs we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to market online, as long as you employ the best ways to enhance your sales online too. Ecwid is a slick system, with superb easy implementation measures, making it ideal for your small business audience. Vevocart