Intro W Shopping App
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you want to bring on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this solution. W Shopping App
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you get started. But with a stage called Ecwid, you no longer need to be concerned about it. Actually, the whole goal of the business, which started in 2009, is to quickly and quickly create an online store system on your present websites.
You do not have To create a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
This raised my Attention, since I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for most people in the united states or Europe. Even businesses in developing countries have a opportunity to get an internet store going, and you don’t even have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all the key stuff that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) W Shopping App
The Product operates by giving you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or societal media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new site. The main feature is that you can choose your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto various different sites if you anticipate selling elsewhere on the web. Manage all these sites from one location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and each one these sales are reflected on the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping aspect. With real-time transport integrations you constantly know what’s happening with your requests and at which they are being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The system has over 43 translations for selling round the planet
You receive lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Produce your own customized email alerts
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of whether a customer buys a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There is a couple of methods that you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). W Shopping App
If you’re located outside That the US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you’ll need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a fairly Standard plan, in which attributes such as discount coupons and service are not accessible, and it only allows you to sell up to 10 products in two categories — but this may actually be adequate for some customers, and using it’s a fantastic way to try out the system.
But, A vital point to note about the free program is that it isn’t great from an SEO point of view — you need to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language versions of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords in your product title (not a bad idea anyway) that your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. W Shopping App
1 area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anyone wishing to market on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). The other main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is very easy: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to allow you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products like Shopify offer a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. W Shopping App
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to display or edit related products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing shipping rates etc…but there is nothing that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a good idea to consult an attorney on what to do); and even when your business is not located in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that consent).
There does not Appear to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct cookies W Shopping App
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, does not seem to provide the essential functionality — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which does provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to put quite a lot of time aside to set this up.
Setup and Layout
I Truly enjoy The fact which you’re able to run a website without paying anything. This makes the setup process that much simpler, because you simply need to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for each platform you would like to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, since it walks you through each site creation and integration step with a few nice text and photos. As soon as you obtain your store implemented on a site or social page it appears fairly sleek.
The design Depends upon the theme you have on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they want to market.
Though many Sites will be mobile friendly, its fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to get products from the cell interface.
The final Design item that makes sense to mention is your vocabulary tool. Since running an internet store generally requires you to reach out to people from all over the planet, you’re bound to stumble upon a few clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Market
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance readily. W Shopping App
Some of the apps Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would typically have to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you can always open up the Powerful Options, but they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is always one of my favorite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform which does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they offer, which makes it desirable for any store that is trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each one of these processors have their particular trade fees so that you have to prepare for them.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited service provider. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. W Shopping App
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered in the Ecwid Program shop.
· You can not alter merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like mad, and mention that many other platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually more affordable than many of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to sell online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, which makes it perfect for your small business crowd. W Shopping App