Background Website Cart
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this solution. Website Cart
Many options Purposefully make a closed system, which can be tedious to move away from once you get started. But with a platform called Ecwid, you no longer need to be concerned about it. Actually, the entire goal of the company, which began in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You do not have To create a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even companies in developing countries have a chance to find an online store going, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Website Cart
The Product works by providing you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new site. The primary attribute is that you can take your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various different websites if you plan on selling elsewhere on the web. Manage all these websites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and all of these sales are reflected on the back part of your site.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery aspect. With real-time shipping integrations you constantly know what’s happening with your orders and at which they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the world
You receive lots of promotional instruments such as coupons, discounts, bulk pricing and much more
Produce your own customized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in bodily places too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade information.
There is a couple of methods you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Website Cart
If you are based outside That the US / UK, or want to work with another mobile device type, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you will need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a pretty Basic plan, in which features such as discount coupons and service are not accessible, and it merely lets you sell up to ten products in two categories — but this could really be sufficient for some users, and using it’s a good way to try out the system.
But, A vital point to note about the free program is that it is not great from an search engine optimization point of view — you have to be on a paid plan to ensure your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) that your URL will include them too. This serves as something of a workaround, but I’d prefer full control over URLs. Website Cart
1 place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and means that if you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from this box, so anybody wanting to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling products from certain countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to allow you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods such as Shopify provide a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Website Cart
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right can be used to display or edit related products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping prices and so on…but there is nothing here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to consult a lawyer on what to do); and even if your business isn’t located in the EU, you still will need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and also to log that approval ).
There does not seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to conduct biscuits Website Cart
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, doesn’t appear to supply the essential performance — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set this up.
Installation and Layout
I really like The simple fact which you’re able to run a web site without paying anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for every platform you would like to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, because it walks you through every site creation and integration step with some nice photos and text. Once you obtain your store implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to market.
Though many Sites are going to be cellular friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients a chance to get products from the mobile interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires you to reach out to individuals from throughout the world, you’re bound to stumble upon some customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping retailers extend their shop performance easily. Website Cart
Some of the programs Can give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to employ additional SEO and advertising tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you could always open up the Powerful Options, however they separate these for when you are all set to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is always one of my favourite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not always Simple to locate an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they provide, which makes it desirable for any shop that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your site. It is rather simple to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their own transaction fees so that you need to prepare for them.
It is quite Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited supplier. The company also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Website Cart
What if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations offered from the Ecwid App shop.
· You can not alter merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like crazy, and mention that a number of other platforms drag you in free trial, where you may finally need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone direction app. The Business plan goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to market online, as long as you employ the best methods to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, which makes it ideal for the small business crowd. Website Cart