Background What Does Ecwid Stand For
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small business website it often becomes tricky when you want to attract on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to discover more about this option. What Does Ecwid Stand For
Many options Purposefully make a closed system, which can be tedious to move away from once you get started. But with a platform called Ecwid, you do not need to be concerned about this. In fact, the entire goal of the business, which started in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You don’t have To make a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for people in the united states or Europe. Even companies in developing nations have a chance to get an online store going, and you don’t even have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and add photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the review.) What Does Ecwid Stand For
The Product works by giving you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new website. The primary attribute is that you can take your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several other websites if you plan on selling elsewhere online. Manage all these sites from one place rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a few sales and all of these sales are reflected onto the back part of your site.
The system is Also designed to integrate well with social networks, and that means that you may sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the shipping aspect. With real time transport integrations you constantly know what is happening with your requests and where they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the world
You receive lots of promotional tools like coupons, discounts, bulk pricing and more
Create your personalized email alerts
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in bodily places too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, regardless of whether or not a customer buys a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There’s a couple of ways you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite a while now). What Does Ecwid Stand For
If you are based outside That the US / UK, or want to work with another mobile device type, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you’ll want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a pretty Standard plan, where features such as discount vouchers and service are not available, and it merely lets you sell up to 10 products in 2 classes — but this could actually be adequate for some customers, and using it is a good way to try the system out.
But, A vital point to notice about the free program is that it isn’t good from an SEO point of view — you have to be on a paid plan to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language variations of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) that your URL will include them also. This functions as a tool of a workaround, but I would prefer full control over URLs. What Does Ecwid Stand For
1 area where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from the box, so anyone wishing to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). Another main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is quite easy: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products such as Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. What Does Ecwid Stand For
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right can be used to edit or display associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing transport prices etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s usually a good idea to speak with a lawyer on what to do); and even if your business isn’t located in the EU, you still need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and to log that consent).
There does not seem to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits What Does Ecwid Stand For
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at Least there isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — even though costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which does provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a lot of time aside to set this up.
Installation and Design
I Truly enjoy The simple fact which you can run a website without paying for anything. This makes the installation process that much easier, since you simply need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for every platform that you would like to set your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, because it walks you through every website creation and integration step with some nice photos and text. As soon as you get your store implemented on a website or societal page it appears fairly slick.
The design Depends upon the theme you’ve got on your site, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they wish to market.
Though many Sites are going to be cellular friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients a chance to buy products from the cell interface.
The final Design thing that makes sense to mention is the language tool. Since conducting an internet store generally requires you to reach out to individuals from throughout the world, you’re bound to stumble upon some customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Economy
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality easily. What Does Ecwid Stand For
A Few of the apps Will help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would typically have to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the merchandise for later. Obviously you could always open the More Powerful Options, however they separate these for if you’re ready to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is one of my favourite ways to talk with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never control any kind of transaction fee with any of those programs they offer, which makes it desirable for any shop that is trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to employ one of these systems, because Ecwid incorporates with over 40 global payment options. However, each one of those processors have their particular trade fees so that you have to prepare for these.
It’s rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited supplier. The company also claims that each transaction that includes sensitive data is transferred via a secure HTTPS channel. What Does Ecwid Stand For
What if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store quickly, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered in the Ecwid Program shop.
· You can not alter merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that many different platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone management app. The Business plan goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than many of the other programs we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the best ways to market online, as long as you employ the best methods to enhance your earnings online as well. Ecwid is a slick system, with superb simple implementation measures, making it ideal for the small business crowd. What Does Ecwid Stand For