Introduction What Is Ecwid
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business website it often becomes tricky when you want to bring on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to discover more about this solution. What Is Ecwid
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you get started. But with a stage named Ecwid, you do not have to worry about it. In fact, the entire goal of the company, which started in 2009, is to quickly and inexpensively create an internet store system in your present websites.
You do not have To make a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an internet store going, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) What Is Ecwid
The Product works by providing you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new website. The primary attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several other sites if you plan on selling elsewhere on the web. Manage all of these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a number of sales and each one these sales are reflected onto the backend of your website.
The system is Also designed to integrate well with social networks, and that means that you can sell your items on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping aspect. With real-time shipping integrations you always know what’s going on with your requests and where they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the planet
You get lots of promotional tools like vouchers, discounts, bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in physical locations too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction info.
There is a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they have been saying that for quite some time now). What Is Ecwid
If you are based outside That the US / UK, or want to work with another mobile device kind, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, where features such as discount coupons and service aren’t accessible, and it only lets you sell up to ten products in 2 categories — but this could actually be sufficient for some users, and using it is a good way to try the system out.
However, A vital point to notice about the free program is the fact that it is not good from an SEO standpoint — you have to be on a paid plan to ensure that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) that your URL will comprise them also. This functions as a tool of a workaround, but I would prefer full control over URLs. What Is Ecwid
One place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of the box, so anybody wishing to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another principal problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is very simple: it’s a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A committed program is provided by Ecwid to allow you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing products like Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. What Is Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, setting up shipping rates and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a good idea to speak with a lawyer about what to do); and even if your business is not located in the EU, you still will need to obey the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and also to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their approval to conduct cookies What Is Ecwid
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, doesn’t seem to provide the essential functionality — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a specialist product such as CookiePro, which will supply all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a great deal of time aside to set this up.
Installation and Layout
I Truly like The simple fact which you’re able to run a web site without paying for anything. This makes the installation process that much easier, since you just have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for each platform that you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, since it walks you through each site creation and integration measure with some nice text and photos. Once you obtain your shop implemented on a website or societal page it looks fairly slick.
The layout Depends upon the subject you have on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they want to market.
Though many Sites are going to be cellular friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your clients a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is your vocabulary tool. Since conducting an internet store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon a few clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid App Market
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality easily. What Is Ecwid
A Few of the programs Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would typically have to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress websites, since you acquire access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you can always open up the Powerful Options, however they separate these for if you are all set to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is always one of my favorite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those plans they provide, which makes it desirable for any store that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the trades that come through your website. It is pretty easy to implement one of these systems, since Ecwid integrates with over 40 international payment options. However, each one of those processors have their own transaction fees so you have to prepare for them.
It is rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified service provider. The company also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. What Is Ecwid
What if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a store fast, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available in the Ecwid Program shop.
· You can’t change merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like mad, and mention that many different platforms drag you in free trial, where you will eventually need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone direction program. The company plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to think that Ecwid is one of the greatest ways to market online, provided that you employ the best ways to enhance your sales online too. Ecwid is a sleek system, with superb easy implementation measures, making it ideal for the small business crowd. What Is Ecwid