Intro Wid Store
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this option. Wid Store
Many options Intentionally make a closed system, which can be tedious to move away from once you begin. However, with a stage called Ecwid, you no longer need to worry about this. In fact, the entire goal of the business, which started in 2009, is to quickly and inexpensively create an internet store system on your existing websites.
You do not have To make a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to find an internet store going, and you do not have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Wid Store
The Product works by providing you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand-new site. The main attribute is that you can take your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several other sites if you plan on selling elsewhere on the web. Manage all these sites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and each one of these earnings are represented on the backend of your website.
The system is Also designed to integrate well with social networks, so you may sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real-time shipping integrations you constantly know what’s happening with your orders and at which they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the world
You get a Lot of promotional tools such as vouchers, discounts, and bulk pricing and more
Create your personalized email alerts
Use the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in bodily places too — in shops, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, regardless of if a customer purchases a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There’s a few ways you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Wid Store
If you’re located outside The US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you’ll want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a fairly Basic plan, where features like discount coupons and service aren’t available, and it only allows you to sell up to ten products in 2 classes — but this could really be adequate for some customers, and using it’s a fantastic way to try the system out.
But, A vital point to note about the free plan is that it is not great from an SEO point of view — you have to be on a paid plan to make certain that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) that your URL will include them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Wid Store
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from the box, so anybody wishing to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is very simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to enable you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods like Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Wid Store
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the area on the right can be used to edit or display related products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up transport rates and so on…but there isn’t anything that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s typically a great idea to consult an attorney on what to do); and even when your company isn’t located in the EU, then you still will need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Wid Store
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on front that I can find, the’EU cookie banner’, doesn’t seem to supply the essential functionality — despite costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users would be to use a professional product such as CookiePro, which does supply all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to set quite a lot of time apart to set it up.
Installation and Design
I Truly enjoy The fact which you can run a website without paying anything. This makes the installation process that much simpler, since you simply need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for each platform you want to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through every website creation and integration step with some nice text and photos. Once you obtain your store implemented on a site or societal page it appears fairly slick.
The layout Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they want to market.
Though many Sites are going to be cellular friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your customers a chance to get products from the cell interface.
The final Design item that makes sense to mention is your language instrument. Since conducting an online store generally requires one to reach out to individuals from throughout the planet, you’re bound to stumble upon some clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid Program Market
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a location called the Ecwid App Market. It provides 65 software, helping retailers extend their shop performance easily. Wid Store
Some of the programs Will help you out with rating and reviews, rewards programs, automated ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would typically have to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress sites, since you acquire access to additional search engine optimization plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you could always open up the Powerful Options, but they different these for when you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favourite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time short and encourage quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the transactions that come through your website. It is rather simple to implement these systems, because Ecwid integrates with over 40 international payment options. However, each one of these processors have their own trade fees so you have to prepare for these.
It’s quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The business also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Wid Store
What if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a store fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available in the Ecwid App store.
· You can not alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They market the free plan like mad, and mention that a number of other platforms drag you into a free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get items like an iPhone management program. The company plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually cheaper than many of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to market online, as long as you employ the best methods to enhance your sales online too. Ecwid is a slick system, with super simple implementation measures, making it ideal for your small business crowd. Wid Store