Intro Widget Shop
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this option. Widget Shop
Many solutions Purposefully create a closed system, which can be tedious to maneuver away from once you begin. But with a platform named Ecwid, you do not have to be concerned about it. In fact, the entire aim of the business, which began in 2009, is to quickly and inexpensively make an internet store system in your existing websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, since I know the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for most people in the united states or Europe. Even companies in developing nations have a chance to find an internet store going, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all of the key stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Widget Shop
The Product works by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new site. The main feature is that you can take your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine on several different websites if you plan on selling elsewhere on the web. Manage all of these sites from one location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a few sales and each one these sales are represented onto the backend of your website.
The system is Also designed to integrate well with social networks, and that means that you may sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real-time shipping integrations you always know what’s happening with your orders and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the planet
You get lots of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your personalized email notifications
Use the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in bodily places too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of if or not a customer buys a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There is a few methods that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite a while now). Widget Shop
If you are based outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you’ll want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it’s a fairly Standard plan, where attributes like discount coupons and service aren’t available, and it only allows you to sell up to 10 products in 2 categories — but this may really be sufficient for some customers, and using it is a good way to try out the system.
However, A key point to note about the free plan is that it is not good from an SEO point of view — you have to be on a paid program to make certain that your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords in your product name (not a bad idea anyway) your URL will comprise them too. This serves as something of a workaround, but I’d prefer full control over URLs. Widget Shop
One place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, you should not have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from this box, so anybody wishing to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from particular countries). The other main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to enable you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods like Shopify offer a much wider range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Widget Shop
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right can be used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing transport rates and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out some of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a good idea to speak with an attorney about what to do); and even when your business isn’t based in the EU, you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Widget Shop
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at There isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, does not seem to provide the essential functionality — despite costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which does supply all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to set quite a great deal of time apart to set this up.
Installation and Layout
I really enjoy The simple fact which you’re able to run a web site without paying anything. This makes the installation process that much easier, since you just have to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for each platform you want to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on the place you want to sell.
The backend Design is perfect, since it walks you through every website creation and integration measure with some nice text and photos. Once you get your shop implemented on a site or societal page it appears fairly slick.
The layout Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they wish to checkout.
Though many Websites are going to be mobile friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to get products from the cell interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since running an internet store generally requires one to attain out to people from all over the planet, you are bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem at all.
The Ecwid App Economy
Having the Chance to put in software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Widget Shop
A Few of the apps Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would normally need to employ additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress websites, since you gain access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and sort in a product name, price and image then save the product for afterwards. Of course you could always open up the More Powerful Options, but they different these for when you’re ready to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is one of my favourite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of the programs they offer, which makes it desirable for any shop that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to implement these systems, since Ecwid incorporates with over 40 global payment options. However, each of these processors have their own transaction fees so that you have to prepare for them.
It is quite Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified service provider. The business also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Widget Shop
What if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available from the Ecwid Program shop.
· You can’t change product URLs, which can be slightly annoying in the SEO point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free plan like mad, and mention that many other platforms drag you in free trial, even where you may finally have to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to sell online, provided that you implement the best methods to enhance your earnings online too. Ecwid is a slick system, with super easy implementation steps, which makes it ideal for your small business audience. Widget Shop