Introduction Widget Store
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to find out more about this option. Widget Store
Many options Intentionally create a closed system, which is tedious to move away from as soon as you begin. However, with a platform named Ecwid, you no longer have to worry about it. Actually, the whole goal of the company, which began in 2009, would be to quickly and inexpensively make an internet store system in your existing websites.
You do not have To make a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to find an online store heading, and you don’t have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and include photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all the crucial stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; instead, it’s designed to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Widget Store
The Product works by giving you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or societal networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new site. The main attribute is that you can choose your old site and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various different sites if you plan on selling elsewhere online. Handle all of these sites from 1 location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a few sales and each one of these earnings are represented on the back part of your site.
The system is Also made to integrate well with social networks, so you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery facet. With real-time shipping integrations you constantly know what is happening with your orders and where they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You get lots of promotional instruments like coupons, discounts, and bulk pricing and more
Create your own customized email alerts
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not just online but in physical locations too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, regardless of whether a customer buys a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade information.
There’s a few methods you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Widget Store
If you are located outside The US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a fairly Standard plan, in which features like discount vouchers and service aren’t available, and it merely lets you sell up to ten products in 2 categories — but this may really be sufficient for some customers, and using it is a good way to try the system out.
But, A key point to note about the free plan is the fact that it is not good from an SEO point of view — you need to be on a paid program to make certain your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language versions of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Widget Store
One area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have some significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from the box, so anyone wishing to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods such as Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Widget Store
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right can be used to edit or display related products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport rates and so on…but there is nothing here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a good idea to speak with an attorney on what to do); and even if your company is not located in the EU, then you still will need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that consent).
There does not seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to run cookies Widget Store
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, doesn’t appear to supply the necessary performance — despite costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users is to use a specialist product such as CookiePro, which does provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you will want to put quite a great deal of time apart to set it up.
Installation and Layout
I really like The simple fact that you can run a web site without paying for anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to go straight to the backend port.
The system has Wizards for each platform you want to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, because it walks you through each website creation and integration measure with some fine text and photos. As soon as you obtain your store implemented on a website or societal page it appears fairly sleek.
The layout Depends somewhat on the subject you have on your site, however as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to market.
Though many Websites will be cellular friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers an opportunity to get products from the mobile interface.
The closing Design item that makes sense to mention is the language instrument. Since running an internet store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon some clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality easily. Widget Store
Some of the programs Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d normally need to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open up the Powerful Options, however they separate these for when you’re all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is one of my favourite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of those programs they provide, which makes it desirable for any shop that’s trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the trades that come through your site. It is rather simple to implement these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their own transaction fees so you have to get ready for these.
It’s quite Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 accredited service provider. The business also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. Widget Store
Imagine if you Would like to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available from the Ecwid App shop.
· You can not alter product URLs, which can be slightly annoying from an SEO point of view.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) seems difficult.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like crazy, and mention that many different platforms drag you into a free trial, where you will eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually more affordable than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the greatest ways to sell online, provided that you implement the best methods to improve your sales online too. Ecwid is a slick system, with superb simple implementation measures, which makes it perfect for the small business audience. Widget Store