Background Wix Ecwid App
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you want to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this option. Wix Ecwid App
Many solutions Intentionally make a closed system, which can be tedious to move away from once you begin. But with a platform called Ecwid, you do not have to be concerned about it. In fact, the entire goal of the company, which started in 2009, would be to quickly and inexpensively make an internet store system on your existing websites.
You don’t have To make a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, since I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to get an online store going, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments etc — all of the crucial things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; rather, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Wix Ecwid App
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new site. The primary feature is that you can take your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various other sites if you anticipate selling elsewhere online. Manage all of these websites from one place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a few sales and each one these sales are reflected onto the back part of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time shipping integrations you always know what’s happening with your orders and at which they are being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You receive lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your own customized email notifications
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in bodily places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, regardless of if a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / transaction information.
There is a couple of ways you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Wix Ecwid App
If you are based outside That the US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you will want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Basic plan, in which attributes like discount coupons and support are not available, and it merely lets you sell up to ten products in 2 categories — but this could actually be sufficient for some customers, and using it’s a fantastic way to try out the system.
But, A key point to notice about the free plan is that it isn’t great from an search engine optimization standpoint — you have to be on a paid plan to make certain that your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — that they force you to rely on third party apps, the production of multiple stores or Google Translate to provide different language variations of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyway) your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Wix Ecwid App
1 area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, you should not have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of this box, so anybody wishing to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). The other main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is very easy: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed program is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods such as Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Wix Ecwid App
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right is used to edit or display associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport rates and so on…but there is nothing here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations should not be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a good idea to speak with a lawyer on what to do); and even if your business isn’t located in the EU, then you still will need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There does not seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to run biscuits Wix Ecwid App
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll want to set quite a lot of time apart to set this up.
Installation and Layout
I Truly enjoy The fact which you’re able to run a web site without paying for anything. This makes the installation process that much simpler, because you just need to punch in your email and create a password to go right to the backend interface.
The system has Wizards for each platform you would like to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, since it walks you through every site creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a site or societal page it appears fairly slick.
The layout Depends somewhat on the subject you’ve got on your site, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they wish to market.
Although many Websites will be mobile friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is your vocabulary tool. Since running an online store generally requires you to attain out to people from throughout the planet, you are bound to stumble upon some clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping merchants extend their store performance easily. Wix Ecwid App
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no excess effort. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so you may just go in there and sort in a product name, price and image then save the merchandise for later. Of course you could always open up the Powerful Options, however they different these for when you’re ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is always one of my favourite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of those plans they provide, making it desirable for any shop that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to employ one of these systems, since Ecwid incorporates with over 40 global payment options. However, each of those processors have their own transaction fees so that you need to prepare for them.
It is rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited supplier. The company also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Wix Ecwid App
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to create a complete site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid Program store.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like mad, and mention that a number of different platforms drag you in free trial, where you will eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone management app. The Business plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, making it perfect for the small business audience. Wix Ecwid App