Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you want to attract on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Wix
Many options Purposefully create a closed system, which can be tedious to move away from once you get started. However, with a platform named Ecwid, you no longer need to worry about this. In fact, the entire goal of the company, which began in 2009, is to quickly and inexpensively make an online store system in your existing websites.
You don’t have To make a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for most people in the US or Europe. Even companies in developing countries have a chance to find an internet store heading, and you don’t even have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and just want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Wix
The Product operates by giving you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new website. The main feature is that you can take your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine on several other websites if you plan on selling elsewhere on the web. Manage all these sites from one location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a number of sales and all these sales are represented on the backend of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the shipping aspect. With real time shipping integrations you always know what is going on with your orders and where they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the planet
You get lots of promotional instruments such as coupons, discounts, bulk pricing and much more
Create your personalized email alerts
Use the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not just online but in bodily locations too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer buys a product in shop, online, on their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade information.
There’s a couple of methods you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they have been saying that for quite some time now). Wix
If you are located outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on all paid-for plans, you’ll need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a fairly Standard plan, where features such as discount coupons and service are not available, and it merely allows you to sell up to 10 products in two classes — but this may really be sufficient for some users, and using it’s a fantastic way to try the system out.
However, A key point to note about the free program is the fact that it is not good from an SEO point of view — you need to be on a paid plan to make certain that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords on your product title (maybe not a bad idea anyway) your URL will include them too. This functions as a tool of a workaround, but I would prefer whole control over URLs. Wix
One area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, you should not have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from this box, so anybody wishing to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is quite easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products like Shopify offer a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Wix
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right can be used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, setting up transport prices etc…but there is nothing that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a good idea to speak with an attorney about what to do); and even if your company is not located in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that consent).
There does not seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Wix
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, does not appear to supply the necessary performance — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which does provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to set quite a great deal of time apart to set it up.
Installation and Design
I Truly like The fact which you can run a web site without paying for anything. This makes the setup process that much easier, because you simply need to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for every platform you would like to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is flawless, since it walks you through every site creation and integration step with a few nice photos and text. Once you get your shop implemented on a website or social page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they want to checkout.
Though many Websites will be mobile friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients an opportunity to get products from the mobile interface.
The closing Design thing that makes sense to mention is the language instrument. Since running an online store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon some clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance readily. Wix
Some of the apps Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d typically have to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you could always open up the Powerful Options, however they separate these for if you are all set to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is one of my favorite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time short and support quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Safety
It is not always Simple to find an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never control any kind of transaction fee with any of those plans they provide, which makes it desirable for any store that’s trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to employ these systems, because Ecwid incorporates with over 40 global payment choices. However, each of these processors have their particular transaction fees so that you have to get ready for these.
It is quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified service provider. The company also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Wix
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered in the Ecwid App shop.
· You can not change product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like mad, and mention that a number of different platforms drag you in free trial, even where you may finally need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone management app. The company program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually cheaper than many of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, as long as you employ the best ways to improve your earnings online as well. Ecwid is a slick system, with super simple implementation steps, which makes it perfect for your small business crowd. Wix