Introduction Wix Store Vs Ecwid
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you want to attract on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to find out more about this solution. Wix Store Vs Ecwid
Many options Intentionally create a closed system, which is tedious to maneuver away from as soon as you begin. However, with a stage named Ecwid, you no longer have to be concerned about it. In fact, the whole goal of the company, which began in 2009, would be to quickly and quickly make an internet store system in your present websites.
You don’t have To create a whole new website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing countries have a opportunity to get an online store going, and you do not have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all of the key things that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Wix Store Vs Ecwid
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new website. The primary feature is that you can choose your old website and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various other sites if you plan on selling elsewhere on the web. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a few sales and each one these earnings are reflected on the back part of your site.
The system is Also designed to integrate well with social networks, and that means that you may sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the delivery aspect. With real-time shipping integrations you always know what’s going on with your requests and where they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale round the planet
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and more
Produce your own customized email notifications
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in physical places too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, regardless of if a customer purchases a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There is a few methods that you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Wix Store Vs Ecwid
If you are located outside That the US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on all paid-for programs, you’ll want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it is a pretty Standard plan, where features like discount coupons and support are not accessible, and it merely allows you to sell up to 10 products in two classes — but this could really be sufficient for some users, and using it’s a fantastic way to try out the system.
However, A vital point to notice about the free program is that it isn’t great from an search engine optimization standpoint — you have to be on a paid plan to make certain that your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to provide different language versions of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords on your product title (not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Wix Store Vs Ecwid
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, you should not have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from the box, so anybody wanting to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from certain countries). Another principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace website is very easy: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to enable you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods such as Shopify provide a much wider range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Wix Store Vs Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right can be used to display or edit related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing shipping rates etc…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a good idea to speak with an attorney about what to do); and even when your company isn’t located in the EU, you still need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Wix Store Vs Ecwid
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, doesn’t seem to provide the essential functionality — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which will provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a lot of time aside to set it up.
Setup and Layout
I Truly enjoy The simple fact that you’re able to run a website without paying for anything. This makes the setup process that much easier, since you simply have to punch in your email and create a password to go right to the backend interface.
The system has Wizards for each platform that you would like to set your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, since it walks you through every site creation and integration measure with some fine photos and text. As soon as you obtain your shop implemented on a website or societal page it looks fairly slick.
The design Depends somewhat on the subject you’ve got on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they wish to market.
Though many Sites are going to be mobile friendly, its fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers an opportunity to get products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since running an online store generally requires one to reach out to people from all over the world, you are bound to stumble upon a few customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem at all.
The Ecwid App Market
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their store performance readily. Wix Store Vs Ecwid
Some of the programs Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would normally need to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress websites, as you acquire access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you can always open the More Powerful Options, but they different these for if you’re all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they offer, making it desirable for any shop that is trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment choices. However, each of those processors have their own transaction fees so that you need to prepare for these.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited supplier. The company also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Wix Store Vs Ecwid
What if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to develop a full site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered in the Ecwid App shop.
· You can’t change product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like crazy, and mention that many other platforms drag you into a free trial, where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to market online, provided that you implement the best methods to enhance your earnings online as well. Ecwid is a sleek system, with super simple implementation measures, making it perfect for the small business audience. Wix Store Vs Ecwid