Introduction Woocommerce Ecwid
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this solution. Woocommerce Ecwid
Many options Intentionally create a closed system, which is tedious to maneuver away from as soon as you get started. However, with a platform named Ecwid, you do not have to worry about it. In fact, the whole goal of the company, which began in 2009, would be to quickly and quickly make an online store system in your existing websites.
You don’t have To make a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for most people in the united states or Europe. Even companies in developing nations have a chance to find an online store going, and you do not have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all of the key things that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does let you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Woocommerce Ecwid
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new site. The primary attribute is that you can take your old site and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system onto several different websites if you plan on selling elsewhere on the web. Handle all of these sites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a few sales and each one of these sales are reflected on the back part of your website.
The system is Also designed to integrate well with social networks, and that means you can sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping facet. With real time shipping integrations you always know what’s happening with your orders and where they’re being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the world
You receive a Lot of promotional tools like coupons, discounts, bulk pricing and more
Produce your personalized email alerts
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily locations too — in stores, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, regardless of whether or not a customer buys a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There’s a few methods that you can use this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Woocommerce Ecwid
If you’re located outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you will want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Standard plan, where features like discount vouchers and service are not accessible, and it merely lets you sell up to ten products in 2 classes — but this could actually be adequate for some users, and using it’s a fantastic way to try the system out.
But, A vital point to notice about the free program is that it is not great from an SEO point of view — you need to be on a paid program to ensure your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language variations of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) your URL will include them too. This functions as a tool of a workaround, but I would prefer full control over URLs. Woocommerce Ecwid
One place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, then you should not have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of this box, so anyone wishing to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). Another principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is quite easy: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to allow you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Woocommerce Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right can be used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing shipping rates etc…but there isn’t anything that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out some of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is usually a good idea to consult an attorney on what to do); and even when your business is not located in the EU, then you still need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and also to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to run biscuits Woocommerce Ecwid
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid users is to use a specialist product such as CookiePro, which will provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a great deal of time aside to set it up.
Setup and Layout
I really enjoy The fact which you can run a website without paying for anything. This makes the installation process that much simpler, because you just need to punch in your email and make a password to proceed right to the backend port.
The system has Wizards for every platform you want to set your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, since it walks you through every website creation and integration step with some nice photos and text. As soon as you get your store implemented on a site or societal page it appears fairly sleek.
The layout Depends upon the subject you have on your website, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they want to checkout.
Though many Sites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients a chance to get products from the mobile interface.
The closing Design thing which makes sense to mention is your language tool. Since conducting an online store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon some clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a location called the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance easily. Woocommerce Ecwid
Some of the programs Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d typically have to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess effort. It gets even better with WordPress websites, since you gain access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open up the More Powerful Options, but they different these for when you’re ready to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time short and support quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Safety
It’s not always Simple to find an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they offer, making it desirable for any store that’s hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your site. It is rather simple to implement one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their own trade fees so that you need to prepare for these.
It is quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The company also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Woocommerce Ecwid
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available from the Ecwid Program shop.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like mad, and mention that a number of different platforms drag you into a free trial, even where you may eventually need to pay.
That is where Ecwid stands out, and you can see the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get items like an iPhone management app. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, provided that you employ the best methods to improve your earnings online too. Ecwid is a slick system, with superb easy implementation steps, which makes it perfect for your small business crowd. Woocommerce Ecwid