Background Www Ecwid Com
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to bring on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Www Ecwid Com
Many options Purposefully make a closed system, which is tedious to maneuver away from as soon as you begin. But with a platform named Ecwid, you no longer have to be concerned about it. Actually, the entire aim of the business, which started in 2009, is to quickly and quickly create an online store system on your present websites.
You don’t have To create a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for most people in the united states or Europe. Even companies in developing nations have a opportunity to find an online store going, and you do not even have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all of the key things that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you produce a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Www Ecwid Com
The Product operates by providing you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing site or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new website. The primary feature is that you can take your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system on various different sites if you anticipate selling elsewhere on the web. Handle all these sites from one location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a number of sales and all these sales are represented on the back part of your site.
The system is Also made to integrate well with social networks, and that means that you may sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real-time shipping integrations you always know what’s happening with your orders and at which they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the planet
You get a Lot of promotional tools such as vouchers, discounts, and bulk pricing and much more
Produce your personalized email notifications
Use the automatic tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in physical places too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There’s a couple of methods you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Www Ecwid Com
If you’re based outside The US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you will need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a fairly Standard plan, where attributes like discount vouchers and service aren’t available, and it only lets you sell up to ten products in two categories — but this may actually be sufficient for some users, and using it is a fantastic way to try out the system.
But, A key point to note about the free plan is that it is not good from an search engine optimization point of view — you need to be on a paid plan to make certain your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I can tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will comprise them too. This functions as something of a workaround, but I would prefer full control over URLs. Www Ecwid Com
1 place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, then you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of this box, so anybody wishing to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). Another main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace site is very easy: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods such as Shopify offer a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Www Ecwid Com
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the place on the right is used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing transport rates etc…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a great idea to speak with an attorney about what to do); and even if your company is not located in the EU, you still need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and also to log that consent).
There does not seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their consent to run cookies Www Ecwid Com
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner in place which does all the above.
Now, out of the box at Least there isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t seem to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which will provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set it up.
Setup and Layout
I Truly like The simple fact which you’re able to run a web site without paying anything. This makes the setup process that much easier, because you simply need to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform that you would like to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, since it walks you through each site creation and integration measure with some nice photos and text. Once you obtain your shop implemented on a website or societal page it looks fairly sleek.
The design Depends somewhat on the theme you have on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they want to market.
Although many Sites are going to be cellular friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers a chance to get products from the cell interface.
The final Design item which makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires you to attain out to individuals from throughout the world, you’re bound to stumble upon a few clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Market
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality readily. Www Ecwid Com
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would typically have to implement additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress websites, since you acquire access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for later. Of course you can always open up the More Powerful Options, but they separate these for if you’re all set to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is always one of my favorite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time short and support quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they offer, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the transactions that come through your website. It is pretty easy to implement one of these systems, because Ecwid integrates with over 40 international payment choices. However, each of these processors have their own trade fees so you need to get ready for these.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified supplier. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Www Ecwid Com
What if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a store quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered in the Ecwid Program store.
· You can not change product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They market the free plan like crazy, and mention that many different platforms drag you into a free trial, where you will finally have to pay.
This is where Ecwid stands out, and you can see that the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone direction app. The Business program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to sell online, as long as you employ the best methods to improve your earnings online too. Ecwid is a sleek system, with super simple implementation measures, making it ideal for the small business audience. Www Ecwid Com