Intro Www Ecwid
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky when you want to bring on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Www Ecwid
Many options Purposefully make a closed system, which can be tedious to move away from once you get started. However, with a platform named Ecwid, you no longer need to be concerned about it. Actually, the whole aim of the business, which started in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You don’t have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, since I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for people in the united states or Europe. Even businesses in developing nations have a chance to find an internet store heading, and you don’t even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments and so on — all the key stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Www Ecwid
The Product operates by providing you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand new site. The main attribute is that you can choose your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various different sites if you plan on selling elsewhere online. Handle all of these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a few sales and each one these earnings are represented onto the backend of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real time transport integrations you constantly know what is going on with your orders and where they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the planet
You get lots of promotional instruments such as vouchers, discounts, bulk pricing and much more
Produce your own customized email notifications
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in bodily locations too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, irrespective of whether a customer buys a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There’s a couple of methods you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Www Ecwid
If you are based outside The US / UK, or need to work with another mobile device kind, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you’ll need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it’s a fairly Standard plan, in which attributes such as discount coupons and service are not accessible, and it only lets you sell up to ten products in two classes — but this may really be sufficient for some customers, and using it is a good way to try out the system.
However, A key point to notice about the free program is that it isn’t great from an search engine optimization point of view — you need to be on a paid program to make certain your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language variations of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your product – so if you include some keywords on your product title (not a bad idea anyway) that your URL will include them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Www Ecwid
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and means that if you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from this box, so anyone wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). Another main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is very simple: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is offered by Ecwid to enable you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products like Shopify provide a much wider range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Www Ecwid
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the place on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping rates etc…but there is nothing here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a great idea to consult an attorney on what to do); and even if your business isn’t located in the EU, you still need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Www Ecwid
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, does not appear to supply the necessary functionality — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which will provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will need to set quite a lot of time apart to set it up.
Setup and Layout
I Truly like The fact that you’re able to run a web site without paying for anything. This makes the setup process that much easier, because you simply have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform you want to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, because it walks you through each site creation and integration measure with a few nice photos and text. Once you get your store implemented on a site or social page it appears fairly slick.
The layout Depends somewhat on the subject you’ve got on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they wish to checkout.
Though many Sites are going to be mobile friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also providing your clients an opportunity to buy products from the mobile interface.
The closing Design thing which makes sense to mention is your language tool. Since conducting an internet store generally requires one to reach out to people from all over the world, you are bound to stumble upon a few clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Economy
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance readily. Www Ecwid
Some of the programs Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open up the More Powerful Options, however they different these for when you are ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is one of my favorite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, making it desirable for any shop that’s trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to implement these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their own transaction fees so you have to prepare for them.
It is quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 certified supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Www Ecwid
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations offered from the Ecwid App shop.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like crazy, and mention that a number of different platforms drag you in free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone management app. The company program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to sell online, as long as you implement the best ways to enhance your earnings online too. Ecwid is a sleek system, with superb easy implementation steps, making it ideal for the small business crowd. Www Ecwid